Welcome to the home of the Marine Retailers Association of the Americas and our online member community. Not only do we offer the extensive resources of this brand-new website, but we've also reinvented our membership program and more than doubled the number of benefits the association offers you and your business. We're in the business of making your job as a marine retailer more efficient, more effective, more profitable and more rewarding.
Please take advantage of this dynamic community by exploring the various features MRAA.com has to offer. We created this online space to increase the value you receive as a member, so we urge you to log on and create a member profile, collaborate on projects, share your ideas and expertise — and, most importantly, connect with your fellow members.
Welcome. We're glad you're here.
Industry Growth Summit It's no secret that boat sales have been on the decline. Fueled by the devastating effects of the recession, new unit sales have dropped from an average of about 300,000 units for the 15 years leading up to 2006 to an average of about 135,000 units the last two years.
The Discover Boating campaign has had an impact on increasing participation in boating, but if we, as an industry, want to have a positive impact on the future of boat sales, we need to act.
Back in December, 160-plus industry executives came together to discuss the future of the industry, the challenges it faces and then take the initial steps to determine the actions needed to have that impact. UPDATED 4/4: Follow the progress of The Summit discussion here.
For three years running, the Marine Dealer Conference & Expo
has been THE event where retailers go to take their success into their
own hands. With a one-of-a-kind line-up of educational topics, attendance at this annual dealer conference can
make your company stronger through expert advice, best practices and
many peer-to-peer networking opportunities. The MDCE was also voted by MRAA members as the one benefit that they value the most. But don't take it from us. Take it straight from the dealer attendees themselves through these testimonials. Create a stronger future for
your business through the opportunities at MDCE.
Building off of the success of the MDCE, the Norman-Spencer Marine Retail University takes the form of an MDCE-style satellite series. In up to four separate events in 2012, the MRU will deliver need-to-know content straight to
the dealer body. The MRAA and Dominion Marine Media co-produce the MRU
events, delivering market-specific data and trends to state and regional
audiences, in addition to advice on how to take advantage of that data. Three MRU events have been locked in for 2012:
San Antonio, Texas, with the Boating Trades Association of Texas: Oct. 21-22, 2012
Orlando, Florida, with the Marine Industry Association of Central Florida: Nov. 11, 2012
Lansing, Michigan, with the Michigan Boating Industries Association: Dec. 5-6, 2012
Join MRAA today!
Wondering what's in it for you? Membership in the MRAA comes with its rewards, literally. We've more than doubled the number of benefits we offer our members and created a membership structure that's easier to understand. If you haven't considered MRAA membership in a while, it's time to look again.