At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the companies that interact with the boater in their community must thrive. Those businesses determine the boater’s experience and are the leading factor in the industry’s success. The Marine Retailers Association of the Americas works to create a strong and healthy boating industry by uniting those businesses, providing them with opportunities for improvement and growth, and representing them with a powerful voice.

The MRAA is the only North American organization that serves and promotes the interests of marine retailers. MRAA is the best resource for marine retailers to stay informed on what is happening in the marine industry and help them grow and prosper in their operations. The MRAA Board of Directors is made up of active marine retailers who understand that in the marine business, change can occur very quickly, and they work hard to put the interest of marine retailers first in an effort to better the industry for us all. This is well outlined through our Mission and Values statements.

• Accountability: We stand behind our commitment to create a strong and healthy boating industry, providing dealers with opportunities for improvement and growth and representing them with a powerful voice. We stand behind our mission and our values, and our guarantee to deliver an ROI for our members and partners.
• Integrity: We work to earn and maintain the trust of our members, partners and the entire boating industry.
• Service: We contribute to the success, stability, and growth of our members, partners and the entire boating industry.
• Community: We sustain productive, mutually satisfying and rewarding relationships for our members, partners and the entire boating industry.  

The Marine Retailers Association of the Americas enjoys the membership and support of not only marine retailers, but also many Associate and Partner Members who offer programs that help retailers continuously improve their businesses. Through MRAA membership, Retail, Associate and Partner Members gain access to the community of fellow members, a voice in Washington, D.C., and many programs, services, and products specifically tailored to our industry.

As a retailer working in this industry, you know that the best solution to secure a healthy future for your business is to be proactive, rather than reactive. MRAA provides the timely information and tools your dealership requires to ensure a bright tomorrow.

Learn more about MRAA programs

Learn the issues affecting the marine industry