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Marine Industry Certified Dealership Program
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MICD
 
The Marine Industry Certified Dealership Program was created by the industry's efforts to organize a Grow Boating initiative beginning in 2005. The thinking surrounding Grow Boating was quite simple: Create a funding model to promote and increase participation in boating; develop a national marketing endeavor to organize and implement that promotion; and offer a Certification program for both manufacturers and dealers.

The Marine Retailers Association of the Americas has supported the Marine Industry Certified Dealership Program from its inception and has played a significant role in promoting the program to its members and across North America the industry at large. This program sets the standard for all U.S. and Canadian dealers to strive for when it comes to sales, service and follow-up processes, human resources and training, and facility upkeep. In 2013, MRAA took over the full management, administration and promotion of the MICD Program as it looked to enhance value and return on investment for those dealers that become Certified and the manufacturers that support them.

Through a third-party analysis, dealers can navigate the Certification process and become Certified Dealers. The MICD Program offers them a competitive advantage through increased sales and profits, increased customer and employee loyalty, and more efficient and effective processes. Plus, when a new dealer becomes Certified for the first time, that Certification includes a free first year of membership with MRAA.

 

 

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