One of the most critical supporters of the early efforts of the Marine Retailers Association of America was Mr. Irv Rosenthal, who ran Transfer Monogram, an industry supplier. He supported the dealers' early effort and encouraged participation in the association at the dealer level, in addition to providing the MRAA his service. In his honor, the MRAA created the Irv Rosenthal Award in 1972, and each year, it is given to the individual who does the most to support the efforts of the association. Here are the recipients of the Irv Rosenthal Award over the years:
Rosenthal, Transfer Monogram
Bonfanti, Bonfanti Marine
Martin, Jerry Martin & Associates
Bernie Thompson, USCG
Dietmeier, Boat & Motor Dealer
Ferguson, BTA of Metro Houston
T. Lowe, Jacksonville Marine Assn.
Spader, The Spader Companies
Burdick, Hellier Yacht Sales
R. Wynne, Wynne Marine, Inc.
Galey, Galey’s Marine Supply
Brennan, Merchandising Systems
Bridge, Volvo Penta of America
Jones, Boating Industry
Johnson, Show Productions
C. Conrad, American Marine Trades Expo
Underwood, Michigan BIA
Russo, Russo’s Marine Mart
Van Zevern, Boat & Motor Dealer
Schultz, Lake Erie MTA
"Ham” Hamberger, Retired
Larsen, Larsen Marine Service
Jameson & David Stuadt, Dealers Resources Inc.
"Pete” Loftin, Outboard, Inc.
"Spike” Harvey, Southern California Marine Assn.
& Rudy Browning, Browning’s Marine
Joy, Lakeside Marine
Jacobs, Genmar Holdings
Stidham, Norris Marine
Norman and Byron Spencer, Norman-Spencer McKernan Agency
2004 Richard Strickler, GE Commercial Finance
2005 Ken Lovell, BTA of Metropolitan Houston
2006 John Underwood, Lockwood Marine
2007 Clint Moore, Volvo Penta
2008 Gary Briggs, Wayzata Marine
2009 Pack St. Clair, Cobalt Boats
2010 John Sima, Sima Marine
2011 Ed Lofgren, 3A Marine Sales