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Welcome to the next generation of the MICD program
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MICD

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The next generation of the Marine Industry Certified Dealership Program is focused on broadening involvement by addressing three main concerns from dealers — accessibility, cost and value. Consumers in today’s marketplace are more informed than ever. Before stepping foot into your showroom, they often have researched products and prices. They also want to know their sale will be as important to you as it is to them. The MICD Program offers consumers a consistent, recognizable standard of customer service regardless of the brand, type of boat, size of dealership or location. A recent survey confirmed customers look for more than just a great deal; they look for assurance. Seventy-nine percent of respondents indicated that, given the same product and pricing, they would be more likely to purchase a boat from a Certified Dealership than from a non-certified dealership. Contact Sonja Moseley to register!  
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Accessibility
Cost
Value




 MICD Fast Track                                                 $2,465 ($375 Savings)
 Outstanding Customer Service                                                       $575
 Operational Excellence                                                                    $935
 Superior Performance                                                                    $1,330
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