Eichelberger has a background in marketing and communications with a Bachelor of Arts degree from Simpson College in Indianola, Iowa. She previously held a position at Blue Cross and Blue Shield where her primary focus was internal communications.
“We are thrilled to have Katie join our team,” said Matt Gruhn, President of MRAA. “She has a passion for the outdoors, and our team is already benefitting from the knowledge, skills and energy she is making at MRAA.”
Eichelberger will become the point person for marketing the MRAA’s annual conference, the Marine Dealer Conference & Expo, as well as MRAA’s other educational programs, such as its virtual training platform and members-only MRAA Rewards Resource Center. She will work closely with the rest of the marketing team to create newsletters, web content, video and other member and industry communications.
“I’m delighted to be joining the MRAA family,” said Eichelberger. “I look forward to the challenge of continuing to communicate MRAA’s mission in a compelling manner. It’s inspiring to be a part of an industry-leading organization that truly desires to help its members and the industry achieve growth and success.”