The Michigan Boating Industries Association became the second marine trades association to host an MRU event, after the Boating Trades Association of Texas signed on to host an MRU event this coming October in San Antonio. The MBIA will host MRU at the Recreational Boating Education Conference in East Lansing, Mich., on Dec. 5-6, 2012.

The most-important thing you should know about Marine Retail University is that the educational opportunity at these regional events will be tailored to the specific market in which they are hosted! We'll be presenting data and statistics pulled from the surrounding market area so that attendees can set themselves apart from their competition by learning how to capitalize on the leading trends. Registration for the MBIA-MRU event will open soon, but prices are set at $99 for non-members of the Marine Retailers Association of the Americas and MBIA. MRAA members receive a $25 discount, as do MBIA members.

Reduced registration fees, combined with detailed market data and insights are hard to pass up, and the good news is there's much, much more that Marine Retail University will offer you. Through these one-day educational conferences, you'll also receive insight into best practices and strategies used by industry-leading dealers and taught by industry experts. Think: Data and trends and detailed information on how to capitalize on them.