Bob's MDCE Sessions
:Don't Flunk This Test
(Pre-Conference Workshop) Pick up your dealership’s website, social media and online reputation grades, then get to work building a plan that will put you at the head of the class. Under the guidance of ARI’s Bob McCann and Lisa Buller, you’ll benchmark your dealership’s digital performance, set goals to improve your results, then build an actionable content optimization plan. You’ll leave this powerhouse workshop armed with the tools you need to enhance your results across all of your digital channels. $175 non-member/$135 member
WALK AWAY WITH: A report card that scores your dealership’s website, social media and online reputation, and a 12-month content optimization plan.
As you finish a business book, complete a consulting session, review your latest financial statement or leave MDCE, you’re often faced with an overabundance of good ideas. But under the hood of most dealerships is a short list of key items that will truly make a difference. During this presentation, you’ll learn how to identify your dealership’s biggest challenges, develop simple strategies for the most important areas of your business, gain a better understanding of the special role the dealer principal plays in the execution of company initiatives, and create credible feedback loops that all team members can clearly understand. By Pat Kennedy
WALK AWAY WITH: Tools you can download to simplify your dealership’s financial data for better decision-making.
"The key to successful execution is putting a big commitment on a small number of things, not a small commitment on a large number of things.” Pat Kennedy, Parker Business Planning