John's MDCE Sessions:
CULTURE = CASH (Pre-Conference Workshop)
As you pursue a stronger top and bottom line for your business, is your culture truly capable of driving growth or will it hold you back? Learn what it takes to build and sustain a dealership culture that delivers results in this three-hour workshop with leadership guru John Spence. Not only will you take away tools to create highly satisfied, engaged and loyal employees that possess an "ownership mentality,” but you’ll also pick up strategies to help your team embrace change, increase accountability, develop a strong sense of urgency, and maintain disciplined execution. $175 non-member/$135 member
WALK AWAY WITH: A customized workbook to help you identify areas of strength and weakness in your dealership's culture.


We all seek to improve our business, whether our current focus is revenue, profits, customer loyalty or all of the above. But without smart goals and a strategic plan to reach them, we’re unlikely to move the needle. This session will guide you through the critical aspects of effective strategic thinking, providing you with numerous tools, ideas and skills to apply when creating a detailed, realistic and customized business plan that will drive your dealership to peak performance.
WALK AWAY WITH: The tools to create a custom performance strategy for your dealership.

Get to Know John:
At 26, John was named CEO of an international Rockefeller foundation, overseeing projects in 20 countries. Three years later, Inc. Magazine’s “Zinc Online” recognized him as one of America’s up and coming young business leaders. Since 1994, John has presented workshops, speeches and executive coaching to more than 300 organizations worldwide including Microsoft, IBM, GE, Abbott, Merrill Lynch, AT&T, Verizon, Qualcomm, State Farm and dozens of private companies, government offices and not-for-profits. John is also the author of “Excellence by Design – the six key characteristics of outstanding leaders” and “Awesomely Simple – essential business strategies for turning ideas into action.” Learn more at

Articles Written by John Spence:

The Most Important Thing in Business

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