Kelly's MDCE Sessions
SELL MORE BOATS TO WOMEN
Tuesday, Nov. 17th
3:45 p.m. to 5:30 p.m.
You've heard it before: Women hold the purse strings in most households, and they influence up to 80 percent of all major transactions. But what sales strategies are you using to sell more boats to women and their families? Learn more here
Wednesday, Nov. 18th
10:30 a.m. to 11:45 p.m.
HOW TO MARKET TO THOSE NOT LIKE YOU
It's time to rethink your target customer. U.S. demographics aren't just going to shift, they already have. Your ability to attract new customers is critical to your success, and chances are, many of those prospects are not like you. Whether they are a different age, gender, race or sexual orientation, you need to know the rules for connecting with them and drawing them to your business. Learn more here
As you finish a business book, complete a consulting session, review your latest financial statement or leave MDCE, you’re often faced with an overabundance of good ideas. But under the hood of most dealerships is a short list of key items that will truly make a difference. During this presentation, you’ll learn how to identify your dealership’s biggest challenges, develop simple strategies for the most important areas of your business, gain a better understanding of the special role the dealer principal plays in the execution of company initiatives, and create credible feedback loops that all team members can clearly understand. By Pat Kennedy
WALK AWAY WITH: Tools you can download to simplify your dealership’s financial data for better decision-making.
"The key to successful execution is putting a big commitment on a small number of things, not a small commitment on a large number of things.” Pat Kennedy, Parker Business Planning
Get to Know Kelly
Kelly McDonald is a marketing and advertising expert and considered one of the nation’s top experts in multicultural marketing and consumer trends.
Her client experience includes brands such as Toyota, State Farm, Nike, Harley-Davidson, Miller-Coors, and Sherwin-Williams.
Kelly was named #1 on the list of "26 Hot Speakers” by Successful Meetings Magazine.
Advertising Age has twice named her company one of the top ad agencies in the U.S.
She has been featured on CNBC, in Forbes, BusinessWeek, Fast Company, on CNNMoney.com and on Sirius/XM Radio.
She is the author of two books. Her first, "How to Market to People Not Like You”, was #7 on the list of Bestselling Business Books of 2011 and her latest book is titled "Crafting the Customer Experience for People Not Like You”.
Books Written by Kelly McDonald:
"Crafting the Customer Experience for People Not Like You: How to Delight and Engage the Customers Your Competitors Don't Understand"
"How to Market to People Not Like You"