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The MDCE features both an Opening and Closing Keynote Address in 2015!

Opening Keynote:
"All In: How the Best Managers Create a Culture that Drives Big Results"

World-renowned leadership guru and New York Times best-selling author Chester Elton has been named the 2014 MDCE Opening Keynote presenter. Co-author of several successful leadership books including "All In,” "The Carrot Principle,” and "The Orange Revolution,” Elton is considered an expert in the field of company culture and employee engagement. His research shows that the most successful businesses deliver extraordinary results by developing a team culture in which employees believe what they do matters.

Elton’s collection of books, which are both New York Times and Wall Street Journal bestsellers, have been translated into more than 30 languages and sold more than a million copies worldwide. His work has been called a "must read for managers” by Larry King of CNN, and he earned the clever moniker "Apostle of Appreciation” by Canada’s largest newspaper, the Globe and Mail.

During Elton’s high-energy keynote presentation entitled "All In: How the Best Managers Create a Culture that Drives Big Results,” attendees will learn real-world strategies to engage, enable and energize their employees, strategies that are proven to boost revenue and profitability for businesses of any size — from mom-and-pop shops to corporate entities.

Key take-aways include: Three characteristics of the world’s most profitable team cultures; seven steps today’s most successful managers use to generate employee buy-in; and how any manager can build a culture in which employees give an extra push of effort.

Elton’s message will provide keynote attendees with ways to excite and motivate their employees, which will boost employee morale and translate into a more productive workplace. His methods have been put to good use in his role as leadership consultant to firms such as American Express, Avis Budget Group and Cigna.

Closing Keynote:
"Lead Your Business to Breakthrough Performance"

The Marine Dealer Conference & Expo has added a Closing Keynote address to its official 2014 educational lineup in order to send attendees back to their dealerships with new strategies and inspiration. Business performance expert Ryan Estis has been chosen to close out the upcoming MDCE. He is world renowned for helping companies, leaders and salespeople embrace change, accelerate growth and achieve breakthrough performance in the new economy.

During his Closing Keynote address entitled "Lead Your Business to Breakthrough Performance,” Estis will help prepare MDCE attendees to compete for and win more business in the market. Attendees will learn about: The evolution of customer buying behavior; where to spend the most time to get the biggest impact; creating a sales culture of accountability and performance; coaching your team to maximum productivity; using technology to engage customers and shorten the sales cycle; and how to develop a plan to take immediate action.

Attendees will also walk away with a 23-page e-book called "Leading Breakthrough Sales Performance: How the World’s Best Brands are Turning Customer Transformation into an Opportunity for Growth.”

Estis was recently recognized by Meetings & Conventions magazine as one of the "best keynote speakers seen or heard” alongside Tony Robbins, Bill Gates, Colin Powell and Coach Mike Ditka. He works with a number of category leading brands and companies, including AT&T, Mayo Clinic, Adobe, Mastercard and the National Basketball Association (NBA).

A former chief strategy officer at McCann-Erickson Advertising, Estis is particularly skilled in the areas of sales effectiveness, leadership and the future of work. Today, he serves as the chief experience officer in his own training and development organization, Ryan Estis & Associates, based in Minneapolis.

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