Sam's MDCE Sessions:
BACK TO SALES BASICS (Pre-Conference Workshop)
In both sports and business, evidence suggests that the best performers focus on the fundamentals, and the teams that make the fewest mistakes are the ones who win the most games. The simple reality for today’s dealers is that they tend to lose far more deals each day due to ego and abandoning their sales process than they do from using the wrong word track or closing line. Learn more here!
Wed. Nov 19th at 10:30 a.m. to 11:45 a.m.
Any dealer principles struggle with questions like: 'Would my business run just as well if I'm not here?" and "Why won't my staff just do what I want them to do?" Get the answers you seek in this eye-opening session. In it, you'll explore the behavioral science behind employee motivation and engagement. Learn more here!
Tues. Nov. 18th at 8:00 a.m. to 9:15 a.m.
Stop making excuses for missed opportunities in marine accessories. Attend this panel discussion, and turn your parts and accessories department into a profit machine. In it, you’ll discover the difference between an up-sell and an add-on, learn more here!

Get to Know Sam:
Sam has done work with Triumph, Harley-Davidson, Arctic Cat, and Polaris, as well as hundreds of independent dealers. In 2011, Sam started to work on the creation of a training website, and then launched Sam’s Powersports Garage on March 1, 2012. Sam “fuels” the site with his experience in the Powersports industry and content from the seven 20-Clubs he currently moderates, as well as the in-dealership training that keeps a guy “real.” To learn more about Sam Dantzler, visit

Articles Written by Sam Dantzler:
Small Changes Equal Big Impact

Keep Your Dealership's Priorities Straight

To read more of Sam's articles visit,

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