Dear marine retail professionals,
When I was a kid, I spent a summer learning how to survive in the wilderness. One of the first skills you’re taught is how to build a campfire that will burn in all conditions, even the rain. The trick, it turns out, is finding the right fuel.
The way I see it, our job at the Marine Dealer Conference & Expo is about finding the right fuel too.
Dealers attend MDCE because they want to break through to new levels of performance in areas like sales, service, marketing and leadership. Our mission is to search out the speakers, topics, resources and connections that will get you there.
In 2015, the result is a line-up of more than 20 leading experts in the areas that you’ve told us matter most to you and your team. They will come together in Orlando on November 15-18 to offer you two Keynote Presentations, seven Pre-Conference Workshops and four concurrent Educational Tracks, as well as the MRAA Special Presentation and the MDCE Manufacturer’s Rep Training. The total? More than 30 educational sessions.
That’s more fuel for your fire than we’ve ever offered before. But unlike other conferences, our commitment starts – not ends – by providing you with the best data, tips and advice from these experts. That’s because we understand that having information isn’t enough to move the needle for most businesses. The way we measure it, MDCE is only a success when you put what you learned there to work in your dealership.
We’ve dedicated ourselves to working with our speakers to provide an abundance of tools, workbooks and resources you can use to get the results you’re looking for.
Just about every educational session at this year’s MDCE will include a resource you can “Walk Away With” to help you implement the ideas and best practices you take from the conference. They range from a digital marketing report card, an SEO checklist and a social media measurement template to a trade-in form, conflict resolution guide and a financial management tool.
That’s one way we ensure that you receive a massive return on investment from MDCE. And in 2015, that ROI will be greater than any year yet.
See you in Orlando!