Take your leadership and management up a level and work smarter, not harder.

Featured Sessions

 ​​Tuesday, Nov. 18th

Wednesday, Nov. 19th

Planning for Peak Performance
(8:00 a.m. - 9:15 a.m.)

(10:30 a.m. - 11:45 a.m.)

We all seek to improve our business, whether our current focus is revenue, profits, customer loyalty or all of the above. But without smart goals and a strategic plan to reach them, we're unlikely to move the needle. This session will guide you through the critical aspects of effective strategic thinking, providing you with numerous tools, ideas, and skills to apply when creating a detailed realistic and customized business plan that will drive your dealership to peak performance. By John Spence

WALK AWAY WITH: The tools to create a custom performance strategy for your dealership

Many dealer principles struggle with questions like: 'Would my business run just as well if I'm not here?" and "Why won't my staff just do what I want them to do?" Get the answers you seek in this eye-opening session. In it, you'll explore the behavioral science behind employee motivation and engagement, discuss the link between the Employee Satisfaction Index and the Customer Satisfaction Index, learn how to strengthen the bong with your team and pick up strategies for helping employees see your business through "owner's eye." Put what you learn to work, and watch your margins, repeat and referral business soar. By Sam Dantzler

WALK AWAY WITH: An understanding of what drives team cohesiveness and a template for reproducing it in your store.

A Contrarian Strategy for Preserving Wealth
(10:15 a.m. - 11:30 a.m.)

Prioritizing for the Principal
(1:00 p.m. - 2:15 p.m.)

MDCE speaker Tom DeanDespite the best of intentions, the succession planning efforts of most marine business owners fail to protect their family, their business and their wealth. That is, if they have a plan at all. Get ready for an open, honest and entertaining conversation about wealth preservation that will turn your beliefs about the path to succession upside down. Whether you’re in line to inherit the business, you’re ready to retire or you’re at the beginning of your ownership journey, you won’t want to miss this session. By Tom Deans, Ph.D.

WALK AWAY WITH: A 130-page guidebook to help you protect your family's wealth and play for your dealership's future.

As you finish a business book, complete a consulting session, leave MDCE or review your latest financial statement, you're often faced with an overabundance of good ideas. But under the hood of most dealerships is a short list of key items that will truly make a difference. During this presentation, you'll learn how to identify your dealership's biggest challenges, develop simple strategies for the most important areas of your business, gain a better understanding of the special role the dealer principle plays in the execution of company initiatives, and create credible feedback loops that all team members can clearly understand. By Pat Kennedy

WALK AWAY WITH: Tools you can download to simplify your dealership's financial date for better decision-making.

Hire the Best Person for the Job
(3:45 p.m. - 5:30 p.m.)


Management guru Peter Drucker once said, "The ability to make good decisions regarding people represents one of the last reliable sources of competitive advantage, since very few organizations are very good at it.” In fact, the typical business only hires the best person for the job about 20 percent of the time. During this session, you’ll learn a hiring system through which dealerships have achieved success rates higher than 80 percent, saving them thousands of dollars by reducing turnover costs and avoiding the   low performance that comes with bad hires. By David Spader

WALK AWAY WITH: The five steps to hiring and interviewing, the "Big 6" performance predictors, and one principle to improve the effectiveness of EVERY interview.


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