+ FILL THE HOLES IN YOUR ONLINE BUCKET
+ INCREASE YOUR SEO THROUGH SOCIAL
|WALK AWAY WITH: A checklist you can use to ensure you’re
taking advantage of key opportunities to improve your SEO through social.|
+ OUTMARKET YOUR COMPETITION
+ DIGITAL MARKETING: WHAT’S NOW, WHAT’S NEXT?
|WALK AWAY WITH: Templates for Social Media Measurement|
+ HOW TO MARKET TO THOSE NOT LIKE YOU
MDCE dealer attendees have asked us for opportunities to dig deeper into the topics that have the greatest impact on their dealership - that's what workshops are for. These in-depth sessions are designed to provide dealers with a collaborative setting where your team can buckle down and build new processes, plans and outcomes for your business – under the guidance of an expert advisor. To sign up, you must select the workshop ticket from Monday's agenda during the registration process. Pricing is included below.
DON'T FLUNK THIS TEST
Pick up your dealership’s website, social media and online reputation grades, then get to work building a plan that will put you at the head of the class. Under the guidance of ARI’s Bob McCann and Heather Blessington, you’ll benchmark your dealership’s digital performance, set goals to improve your results, then build an actionable content optimization plan. You’ll leave this powerhouse workshop armed with the tools you need to enhance your results across all of your digital channels. $175 non-member/$135 member
WALK AWAY WITH: A report card that scores your dealership’s website, social media and online reputation, and a 12-month content optimization plan.
SHOOTING AND EDITING BOAT WALK-THROUGH VIDEOS
Video has become a critical component of the marketing plan for any piece of new or used inventory. During this two-part workshop by Dominion Marine Media Senior Editor Lenny Rudow, you will learn how to shoot a walk-through video on a trailerable boat, including a live demonstration of camera equipment. Then, you’ll be taught video editing tips and tricks, including the use of YouTube’s built-in editor, that will help make your videos more effective. $129 non-member/$99 member
WALK AWAY WITH: Tips sheets you can take back to your dealership to help you film and edit your own boat walk-through videos.