Master the skills necessary to compete in the ever-changing world of marketing.

Featured Sessions


MDCE Speaker: Matt Sellhorst Over 80% of consumers research online before buying a boat. Is your "Online Dealership” capturing every potential lead and positioning you for the sale? Discover the seven holes in many boat dealership’s Internet strategy, and easy and inexpensive techniques to plug them. Learn the two types of visitors to consider when creating your online messages; the most powerful strategy 99% of dealers are not using but should; and how to turn up the flow of online traffic and convert it into a valuable leads.
By Matt Sellhorst


MDCE Speaker: Lauren de Vlaming If your dealership isn’t taking search engine optimization seriously, chances are you’re missing the opportunity to get in front of potential new customers every day. During this session, you’ll learn how to use social media to improve search engine optimization for your dealership. Platforms to be discussed in this presentation include but are not limited to Facebook, Twitter, LinkedIn, Google+, Pinterest and YouTube.
By Lauren de Vlaming

WALK AWAY WITH: A checklist you can use to ensure you’re taking advantage of key opportunities to improve your SEO through social.


Don Cooper: MDCE Speaker Effective marketing is vital to your dealership’s success. But given the speed at which marketing technologies are changing, what was effective yesterday may not deliver results today. During this session, you’ll be led through a step-by-step process for developing a powerful marketing plan. You’ll discover the biggest marketing mistakes dealerships make, where your best customers are hiding, five buying triggers and how to use them in your marketing, where to focus your time, energy and dollars to get the best returns, and much more. By Don Cooper


MDCE Speaker: Samantha Scott In the rapidly changing environment of digital marketing, it can be hard for even the savviest marine dealerships to keep up. You may be wondering whether your efforts are paying off, if you are using all the available tools to their maximum capability or whether or not there is a better way? During this advanced session, you will be led through the strategies of today and gain a glimpse of what’s to come tomorrow in social media, email marketing, and Internet marketing. Learn about new tools and trends for communicating with customers and prospects, and enhancing lead generation online and off. Attendees will leave with the insight to connect their social media efforts with the revenue they generate. By Samantha Scott, APR

WALK AWAY WITH: Templates for Social Media Measurement


Kelly McDonald: MDCE Speaker It’s time to rethink your target customer. U.S. demographics aren’t just going to shift, they already have. Your ability to attract new customers is critical to your success, and chances are, many of those prospects are not like you. Whether they are a different age, gender, race or sexual orientation, you need to know the rules for connecting with them and drawing them to your business. Attend this session to gain a competitive edge in your marketplace and learn marketing strategies that drive sales. By Kelly McDonald

MDCE dealer attendees have asked us for opportunities to dig deeper into the topics that have the greatest impact on their dealership - that's what workshops are for. These in-depth sessions are designed to provide dealers with a collaborative setting where your team can buckle down and build new processes, plans and outcomes for your business – under the guidance of an expert advisor. To sign up, you must select the workshop ticket from Monday's agenda during the registration process. Pricing is included below.


Pick up your dealership’s website, social media and online reputation grades, then get to work building a plan that will put you at the head of the class. Under the guidance of ARI’s Bob McCann and Heather Blessington, you’ll benchmark your dealership’s digital performance, set goals to improve your results, then build an actionable content optimization plan. You’ll leave this powerhouse workshop armed with the tools you need to enhance your results across all of your digital channels. $175 non-member/$135 member

WALK AWAY WITH: A report card that scores your dealership’s website, social media and online reputation, and a 12-month content optimization plan.

Video has become a critical component of the marketing plan for any piece of new or used inventory. During this two-part workshop by Dominion Marine Media Senior Editor Lenny Rudow, you will learn how to shoot a walk-through video on a trailerable boat, including a live demonstration of camera equipment. Then, you’ll be taught video editing tips and tricks, including the use of YouTube’s built-in editor, that will help make your videos more effective.  $129 non-member/$99 member

WALK AWAY WITH: Tips sheets you can take back to your dealership to help you film and edit your own boat walk-through videos.

Registration  |  About MDCE  |  Education Sessions  |  Keynotes  |  Workshops  |  Hotel Information

Leadership Track