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LMS to offer free marketing budget consulting for MRAA members

Monday, December 10, 2012   (0 Comments)
Posted by: Liz Walz
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MINNEAPOLIS — The Marine Retailers Association of the Americas and Lighthouse Media Solutions have partnered to offer MRAA members a free one-hour marketing budget consulting session, which has a $500 value.

"In today’s marketplace, dealers are always searching for ways to get more out of their marketing budget,” says Matt Gruhn, MRAA President. "The consulting sessions being offered by Lighthouse Media Solutions give our members free access to their team of experts with no obligation. The value of this new offering alone will deliver a remarkable return on investment in MRAA membership for those who take advantage of it.”

Lighthouse Media Solutions is an MRAA Platinum Partner, the highest level of support for the association, and has been named its preferred marketing agency. The company offers a wide range of products and services to marine businesses, including video production, e-mail marketing, website development, social media management and print publications.

"With the speed at which new technologies and platforms are being introduced and adopted by consumers, it’s difficult for dealers to stay on top of the most effective marketing strategies at any given time,” says Mike Alleva, Vice President of Marketing & Client Strategy. "Our team of marketing professionals are on the cutting edge of these developments, tracking the real-world results being generated by our clients in the field. We are delighted to help MRAA members navigate this fast-changing universe in order to maximize their marketing success.”

As part of this members-only offer, Lighthouse will analyze each dealer’s current marketing plan and budget to uncover opportunities to increase their desired results. Each dealership that participates in this one-on-one session will walk away with concrete ideas for how they can improve the effectiveness of their marketing strategies and budget. For more information, contact Mike Alleva at 857-400-7888, ext. 128 or

About Marine Retailers Association of the Americas

Celebrating its 40th anniversary in 2012, the Marine Retailers Association of the Americas is the only North American association dedicated to furthering the interests of boat and engine dealers and other marine-related retailers throughout North America. Under the umbrella of MRAA Rewards, the MRAA offers a host of cost-saving, revenue-generating, business-improvement, and professional-development benefits exclusively for its members. MRAA is the united voice of marine retailers. For more information, visit

About Lighthouse Media Solutions

Lighthouse Media Solutions is a forward-thinking integrated media solutions and creative design company that specializes in identifying and executing strategies that leverage traditional and emerging technologies. With core competencies in e-mail marketing, website development, social media management, print publications and video production, its team of creators, technologists, artists and strategists have the experience and technical abilities to deliver cutting edge solutions. For more information, visit