Marine Five Star Dealer Certification Launches Marketing Blitz
Friday, May 24, 2013
Posted by: Michael Geatz
– May 22, 2013 – Marine Five Star Dealer Certification (MFSDC) today announced the launch of a new marketing
blitz, now underway that targets the boat buying consumer.
in part by a contribution from GE
Capital, the new marketing effort includes an online advertising campaign, public
relations and communications, social media, and a strategic tie-in with
Discover Boating through the successful DiscoverBoating.com website. The
marketing efforts promote and raise consumer awareness of the benefits of
buying from Marine Five Star Certified Dealers.
marketing effort allows MFSDC to reach a wider audience of boat buyers to
communicate the advantages of buying from a certified dealer,” said Terry
Leitz, MFSDC director.
online advertising campaign will feature banner ads placed on such sites as BoatTrader.com,
and a mix of top Bonnier media websites, including Boating, Saltwater Sportsman,
Sport Fishing, Yachting and Cruising World.
Online impressions are expected to reach 14 million for the six-month campaign,
which runs through August.
Boating will support MFSDC as part of a tie in with DiscoverBoating.com featuring MFSDC on its home page, as well as in
its popular boat detail pages and boat selector tool. In addition, MFSDC will be featured within the Discover Boating
e-newsletter that reaches boating consumers nationwide.
relations and communications outreach is being facilitated by Kenton Smith
Marketing and targets consumer boating media across the U.S., in addition to communicating with the industry via
outreach to marine trades. Public relations tactics include news releases and
outreach to key consumer media; the development of a digital press kit which includes the first-ever
MFSDC fact sheet, Q&A, and dealer testimonials; plus, a revamped MFSDC
section on GrowBoating.org to help educate industry stakeholders and provide
useful backgrounder materials for dealers.
media efforts will be managed by Grow Boating, Inc. staff and will include
outreach to boating consumers on Twitter using the @DiscoverBoating handle.
For more information
on Marine Five Star Dealer Certification, visit GrowBoating.org or contact Wanda Kenton Smith, Kenton
Smith Marketing, at (407) 697-8055 or email firstname.lastname@example.org
About Grow Boating: The Grow Boating Initiative is a cooperative
effort by the recreational boating industry to promote the boating lifestyle
and improve the boating experience to increase participation, and ultimately,
sales of marine products and services. For more information and stakeholder
resources, visit GrowBoating.org.