Thought Leader John Spence named MDCE Speaker
Friday, June 07, 2013
Posted by: Michael Geatz
MINNEAPOLIS – Executive educator, consultant and speaker
John Spence, who has been named one of the Top 100 Thought Leaders in
Trustworthy Business Behavior, has been named a speaker for the upcoming Marine
Dealer Conference & Expo (MDCE).
A noted author, Spence is well-known for his ability to make
the very complex, "awesomely simple.” In fact, his 2009 book, "Awesomely
Simple” reveals the six key strategies that create a foundation for achieving
business excellence: Vivid vision, best people, robust communication, a sense
of urgency, disciplined execution, and extreme customer focus. Spence’s clients
include GE, Pepsi, Microsoft, the PGA Tour, and Apple, among many others.
"When Apple lost Steve Jobs, the company turned to John
Spence to help its Apple Specialists, the company's independent retail team, understand
how to evolve effectively,” explains Liz Walz, Director of Membership &
Education for the Marine Retailers Association of the Americas, who co-produces
the MDCE with Boating Industry. "His insight, topics and influential
presentations are spot-on for today’s business climate and make for an exciting
addition to this year’s MDCE educational line-up.”
Watch John Spence's MDCE Welcome Video
Spence will present three separate sessions at the 2013
MDCE, which is scheduled for Nov. 17-20 in Orlando. First, in Monday morning’s
three-hour workshop, he’ll guide attendees through an intensive analysis of
their dealership and its strengths and weaknesses, helping them create a
customized action plan to use inside their business as part of a 15-page
workbook. Attendees will walk away with an understanding of what they need to
do to successfully move their business forward.
Then, he will present on the subject of change during the
MRAA’s annual meeting, sharing strategies attendees can use to determine when
change is critical to future success, and when it can lead your company astray.
Dealers will want to attend this session to learn how to position their
dealership for the year ahead.
"Today’s business environment is flush with opportunity,”
Spence explains. "But if you don’t understand how to simplify it enough to
identify the opportunities available to you, you won’t be able to capitalize on
them, and your growth will be stifled. These sessions will show you how you can
grow your business.”
Finally, as part of the main educational agenda, Spence will
present a session on Tuesday morning titled Turning Management Inside Out,
where he will share his proprietary research on the seven attributes
high-performing employees look for in a leader and help attendees develop a
personal leadership philosophy to increase their effectiveness.
"John Spence is yet another example of our increased
investment in the 2013 MDCE educational agenda,” explains Jonathan Sweet,
editor-in-chief of Boating Industry.
"His leadership and business expertise will be significant additions to our
line-up, and our attendees will walk away with dozens of ideas for improving
their business from just his sessions alone.”
View all MDCE Sessions
The MDCE offers more than 20 core educational sessions,
including Spence’s presentations. For those dealers that want to dig even
deeper into the factors that will most impact their businesses in the year
ahead, the newly added MDCE Pre-Conference Workshops on Monday morning will
enable them to construct a plan in areas like dealership management, boat show
sales, service menus, search engine marketing, and the customer experience. Over
the following days, individual sessions in the MDCE’s three educational tracks
will help attendees enhance their plans for 2014.
See who has registered for MDCE
MDCE is scheduled for Nov. 17-20, 2013, at the Orange County Convention Center
in Orlando, Fla. It has attracted an increasing number of dealers every year
since 2007, and this year, the event attracted more than 250 registrants prior
to the May 1, a record for the event. The most registrants MDCE had ever
accumulated prior to May 1 was 92 in 2012.
About the Marine Dealer
Conference & Expo
Marine Dealer Conference & Expo is the Marine Retailers Association of the
Americas’ annual conference and member meeting. As the marine industry’s only
dealer-specific educational conference, the MDCE offers an in-depth line-up of
educational topics, a full-featured expo hall, and a series of fixed networking
opportunities, all of which are designed to help marine dealers connect with
and learn from others who can foster their success. The MDCE is co-produced by
the MRAA and Boating Industry, and it
features pre-conference workshops, a keynote presentation, three tracks of
educational content, and more than 20 sessions in all. It will be held Nov.
17-20 at the Orange County Convention Center in Orlando, Fla. Learn more at www.mraa.com/event/MDCE.