Lighthouse Media Solutions named Official Marketing Partner of the MDCE
Tuesday, July 2, 2013
Posted by: Michael Geatz
– Lighthouse Media Solutions has been named the Official Marketing Partner of
the 2013 Marine Dealer Conference & Expo.
Official Marketing Partner, Lighthouse Media Solutions, Boston, Mass., will create
and produce all of the digital advertising and marketing components for the
annual dealer conference, including email templates, advertisements, PowerPoint
templates for the educational sessions, and more. Additionally, Lighthouse
Media Solutions will use its expertise in digital video to create multiple
videos to help promote the annual MDCE.
excited to expand our partnership with our friends at Lighthouse Media
Solutions to now include the MDCE,” explains Matt Gruhn, President of the
Marine Retailers Association of the Americas, who co-produces the MDCE along
with Boating Industry. "Lighthouse
has done a phenomenal job in helping us at the MRAA rebrand our programs,
events and other offerings, and we look forward to watching what they have in
store for the 2013 MDCE.”
Media Solutions is the preferred marketing partner of the MRAA and has been for
several years. The marketing services provider helped to redesign the MRAA
website and newsletters, as well as its promotional materials, which helped the
MRAA to achieve significant growth in 2012. Its work with the MDCE will also
include artwork for signage, promotional materials, banners and other materials
used to support the MDCE.
thrilled to have the opportunity to team up with the MDCE and support all of the
marketing efforts for this year’s event,” says Mike Alleva, Vice President of
Marketing and Client Strategy for Lighthouse Media Solutions. "MDCE is the best
resource for dealers to receive first-class education from leaders from both
inside and outside our industry. Working with the MRAA over the past couple of
years has been a wonderful experience. We share the same passion and common
goal and that is we want to help dealers succeed. We at Lighthouse look forward to contributing
to what looks to be the best MDCE yet!”
The MDCE offers more than 20 core educational sessions to
help dealers gather ideas and best practices for improving their businesses. For
those dealers that want to dig even deeper into the factors that will most
impact their businesses in the year ahead, the newly added MDCE Pre-Conference
Workshops on Monday morning will enable them to construct a plan in areas like dealership
management, boat show sales, service menus, search engine marketing, and the
customer experience. Over the following days, individual sessions in the MDCE’s
three educational tracks will help attendees enhance their plans for 2014.
MDCE is scheduled for Nov. 17-20, 2013, at the Orange County Convention Center
in Orlando, Fla. It has attracted an increasing number of dealers every year
since 2007, and this year, the event attracted more than 250 registrants prior
to the May 1, a record for the event. The most registrants MDCE had ever
accumulated prior to May 1 was 92 in 2012.
About the Marine Dealer
Conference & Expo
Marine Dealer Conference & Expo is the Marine Retailers Association of the
Americas’ annual conference and member meeting. As the marine industry’s only
dealer-specific educational conference, the MDCE features an in-depth line-up
of educational topics, a full-featured expo hall, and a series of fixed
networking opportunities, all of which are designed to help marine dealers
connect with and learn from others who can foster their success. The MDCE is
co-produced by the MRAA and Boating
Industry, and it offers pre-conference workshops, a keynote presentation,
three tracks of educational content, and more than 20 sessions in all. It will
be held Nov. 17-20 at the Orange County Convention Center in Orlando, Fla.
Learn more at www.mraa.com/event/MDCE.