Yamaha Marine Group named MDCE Service Plus Track Sponsor
Tuesday, July 16, 2013
Posted by: Michael Geatz
– Yamaha Marine Group has been named the exclusive sponsor of the "Service
Plus” Track at the upcoming 2013 Marine Dealer Conference & Expo.
Service Plus Track is one of three educational tracks to be offered at the
MDCE, which will be held Nov. 17-20 in Orlando, Fla. This track offers six
in-depth educational tracks, with a heavy emphasis on helping dealers
strengthen their service department.
work is a cornerstone of any profitable dealership and therefore has been a
cornerstone of our educational sessions every year at the MDCE,” explains Liz
Walz, Director of Membership & Education for the Marine Retailers Association
of the Americas, who co-produces the MDCE with Boating Industry. "We’re honored to partner with Yamaha to bring
such an outstanding educational line-up to this year’s Service Plus Track.”
Marine Group, based in Kennesaw, Ga., is not only sponsoring this track, but is
also providing the knowledge and expertise of Valerie Ziebron, one of the most
highly acclaimed presenters in the history of the MDCE. Ziebron, a Yamaha
University instructor, will present twice at this year’s event. Her first
session, which will take place on Tuesday, Nov. 19 at 10:15 a.m., is titled
"Culture: The Secret Path To Higher Service Profits”; and her second session
(4:15 p.m., Nov. 19) is titled "The Profitable, Proactive Parts Department.”
MDCE is one of the best venues that dealers can access to find quality
educational opportunities,” explains Martin Peters, Communications and Dealer
Education Manager for Yamaha Marine Group, "and we’re happy to not only be able
to help bring this education to life but also to offer Valerie into the mix.
She has successfully educated thousands of dealers on how to strengthen the
back-end of their operations and continues to earn rave reviews at the annual
addition to Ziebron’s two sessions, the Service Plus Track will feature four
- 8 a.m. Tuesday: Best Ideas Panel, featuring
dealer best practices in service and other areas of the business.
- 2 p.m. Tuesday: Mastering Yacht Brokerage
- 8 a.m. Wednesday: The New Finance Landscape
- 10:15 a.m. Wednesday: Put Your Service Department to
In all, the MDCE offers nearly 30 educational sessions,
broken out into three tracks, workshops and special presentations, to help
dealers gather ideas and best practices for improving their businesses. For
those dealers that want to dig even deeper into the factors that will most
impact their businesses in the year ahead, the newly added MDCE Pre-Conference
Workshops to be held Monday, Nov. 18th, will enable them to
construct a plan in areas like dealership management, boat show sales, service
menus, search engine marketing, and the customer experience. Over the following
days, individual sessions in the MDCE’s three educational tracks will help attendees
enhance their plans for 2014.
MDCE is scheduled for Nov. 17-20, 2013, at the Orange County Convention Center
in Orlando, Fla. It has attracted an increasing number of dealers every year
since 2007, and this year, the event attracted more than 250 registrants prior
to May 1, a record for the event. The most registrants MDCE had ever
accumulated prior to May 1 was 92 in 2012.
About the Marine Dealer
Conference & Expo
Marine Dealer Conference & Expo is the Marine Retailers Association of the
Americas’ annual conference and member meeting. As the marine industry’s only
dealer-specific educational conference, the MDCE features an in-depth line-up
of educational topics, a full-featured expo hall, and a series of fixed
networking opportunities, all of which are designed to help marine dealers
connect with and learn from others who can foster their success. The MDCE is
co-produced by the MRAA and Boating
Industry, and it offers pre-conference workshops, a keynote presentation,
three tracks of educational content, and more than 20 sessions in all. It will
be held Nov. 17-20 at the Orange County Convention Center in Orlando, Fla.
Learn more at www.mraa.com/event/MDCE.