The new mobile app is a hit at MDCE
Sunday, November 17, 2013
Posted by: Michael Geatz
ORLANDO — The Marine Dealer Conference & Expo
continues to roll out new initiatives that improve engagement and the overall
attendee experience. One recent addition, that is receiving great feedback and
high interaction on the user level is that all new 2013 MDCE mobile application.
"It’s only Monday and the App is already setting up to be a huge
success at this year’s conference & Expo,” says Michael Geatz, Marketing
Coordinator at the Marine Retailers Association of the Americas. "The back-end
side of the App is really fun to watch, especially when we’re talking
analytics. As of today there are 90+ profiles, 260+ total downloads and over
1,800 logged sessions, and these numbers continue to shoot higher” he adds.
The 2013 MDCE mobile
application features a wealth of interactive opportunities for conference
attendees. Features range from customizable alerts that match your personalized
schedule and exhibitor/sponsor listings organized by booth number, to the
all-popular interactive social feed, which acts as a sort of homepage, or centralized
HUB, for all user facing engagement.
"We continually strive to provide our attendees with an experience that
exceeds their expectations; our mobile app is just one avenue helping to create
that sense of utility,” comments Matt Gruhn, President of the Marine Retailers
Association of the Americas. "As
we move forward, growing this event, we will continue to pursue current and emerging technologies that improve the overall experience at
Marine Retailers Association of the Americas
At the Marine Retailers Association of the
Americas, we believe that for the marine industry to thrive, the companies that
interact with the boater in their community must thrive. Those businesses
determine the boater’s experience and are the leading factor in the industry’s
success. The MRAA works to create a strong and healthy boating industry by
uniting those businesses, providing them with opportunities for improvement and
growth, and representing them with a powerful voice. For more
information, visit www.MRAA.com.