MRAA teams up with ARI to present Digital Marketing Master Series
Friday, January 3, 2014
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Posted by: Michael Geatz
MINNEAPOLIS — The
Marine Retailers Association of the Americas has partnered with ARI to offer
MRAA members an exclusive series of educational webinars, designed to help
marine dealers sell more boats by maximizing their return on investment in
digital marketing and de-mystifying today’s technology tools.
"Having the right
technology tools in place is just part of the equation,” says ARI’s Director of
Client Education, Bob McCann. "This series will give marine retailers the
knowledge they need to get the most out of their technology and master digital
marketing best practices.”
The first webinar
in the series, "How to Increase Boat Show Sales,” is scheduled for Friday,
January 10, at 11:30 a.m EST. MRAA members can click
here to register. The session will
be archived for online playback after its live recording. Marine dealers who
attend all eight sessions in the series will earn an MRAA/ARI Marketing Masters
Certificate.
"MRAA is committed to helping our members adapt to the
changing marketplace,” says MRAA Director of Education Liz Walz. "Digital
marketing is one of the fastest evolving areas of dealer operations and a
critical ingredient in marine retail success. We’re thrilled to partner with ARI
to provide MRAA members with expert insight into this key topic throughout 2014.”
About
Marine Retailers Association of the Americas
At
the Marine Retailers Association of the Americas, we believe that for the
marine industry to thrive, the companies that interact with the boater in their
community must thrive. Those businesses determine the boater’s experience and
are the leading factor in the industry’s success. The MRAA works to create a
strong and healthy boating industry by uniting those businesses, providing them
with opportunities for improvement and growth, and representing them with a
powerful voice. For more information,
visit www.MRAA.com.
About ARI
ARI Network Services, Inc. (ARI) (NASDAQ: ARIS)offers award-winning eCommerce and
eCatalog platforms, lead management tools and digital marketing services that
help dealers, equipmentmanufacturers and distributors in selected
vertical markets Sell More Stuff!™– online and in-store. Our innovative
products are powered by a proprietary data repository of enriched original
equipment and aftermarket content that spans more than 10.5 million active part
and accessory SKUs, 469,000 models and $1.7 billion in retail product
value.Weremove the complexity of selling and servicing new and used
vehicle inventory, parts, garments and accessories (PG&A) for customers in
the automotive tire and wheel, powersports, outdoor power equipment, marine,
recreational vehicles and white goods industries. More than 22,000 equipment
dealers, 195 distributors and 140 manufacturers worldwide leverage our web and
eCatalog platforms to Sell More Stuff!™. For more information on ARI, visit investor.arinet.com.
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