MRAA Partners With Priority One to Offer Equipment Financing Services
Friday, March 21, 2014
Posted by: Lindsey Johnson
Marine Retailers Association of the Americas (MRAA) is pleased to announce that
the MRAA Rewards Program and Priority One Financial Services of St.
Petersburg, Fla., have expanded their existing relationship to now include
financing for marina and boatyard equipment.
The new program will allow MRAA members to finance
essential heavy equipment required to run their respective businesses.
Everything from boat hoists and forklifts to company trucks and tractors can be
financed as part of the expanded relationship. Finance options include leases,
loans, flexible terms, low interest rates, and programs for new and used
"What’s nice for these dealers is that they can
finance multiple types of collateral under the same note, versus having a bunch
of different loans,” says Jared Zimlin, business development director at
Priority One. "It’s now possible that dealers can lease or loan a company
truck, forklift and hoist all together, making it easier to keep track of.”
"This new partnership opportunity will help
simplify operations for our dealer members,” echoes MRAA president Matt Gruhn.
"MRAA members expressed to us that this would be a valuable benefit to offer,
and we’re pleased we could partner with Priority One in order to bring this
request to fruition. Our relationship with Priority One stretches back several
years, and we’re excited to strengthen that bond through the creation of more
valuable MRAA member benefits designed to improve dealers’ business performance
Priority One is a long-time partner of MRAA. They
are the exclusively endorsed, preferred provider of retail F&I (finance and
insurance) services for MRAA members. Together, in addition to the latest equipment
financing option, MRAA and Priority One created the "Bonus Bucks Program” as a
direct benefit of MRAA membership. The program provides marine retailers access
to outsourced F&I services if they do not employ a full-time F&I
professional on staff. Through Bonus Bucks, Priority One gives MRAA members the
exclusive benefit of $5 back per transaction on every loan the company helps
learn more about the expanded MRAA Rewards Program benefits with Priority One
or any of the other 30-plus MRAA membership benefits the association currently
offers, contact MRAA membership coordinator Hannah Muerhoff at 763-333-2420 or firstname.lastname@example.org.
About the Marine Retailers
Association of the Americas
At the Marine Retailers Association of the Americas (MRAA), we believe
that for the marine industry to thrive, the companies that interact with the
boater in their community must thrive. Those businesses determine the boater’s
experience and are the leading factor in the industry’s success. MRAA works to
create a strong and healthy boating industry by uniting those businesses,
providing them with opportunities for improvement and growth, and representing
them with a powerful voice. For more information, visit MRAA.com.
About Priority One Financial
Priority One Financial Services Inc., the recreational marine
industry’s oldest and largest F&I outsourcing provider, is the official
endorsed F&I provider of MRAA. It has served the marine industry since
1987. For more information, visit P1FS.com.