been living under a rock, you know that social media sites (Facebook, Twitter,
Instagram, Google+, YouTube, etc.) are where it’s at. They’re probably the best
places to connect with customers and interact with them on a personal level
outside the dealership.
Take advantage of valuable social media outlets to
promote your MICD status. If you’re new to the program, make the announcement
across all social media channels; if you’re recertifying, remind folks what
you’re up to. Share pictures on Facebook and Instagram that show the new MICD
logo proudly displayed at the dealership.
Make a video and post it to YouTube
that highlights what it means to be Certified and why consumers should want to
buy from a Marine Industry Certified Dealership. Brainstorm fun contests you
can release through social media channels — like the next 25 customers that
"like” you on Facebook can come in and get a free dealership-branded hat,
t-shirt, gift card, etc. The sky’s the limit, so get creative and have fun!