Lindsey Johnson, the new content manager for the MICD Program. Johnson will be
responsible for helping raise awareness of MICD for industry and consumer
audiences alike. She comes to the program with more than 13 years professional
experience in the marine industry, as both a journalist/editor and
communications/PR professional, having worked for trade and consumer media outlets
like Soundings Trade Only and Lakeland Boating magazine, and industry
organizations like the National Marine Manufacturers Association (NMMA).
Johnson has written numerous articles, press releases and related marketing
materials for the previous iteration of the MICD Program launched back in the late-2000s
as part of the industry’s Grow Boating Initiative. She looks forward to helping
the new-and-improved MICD thrive and grow under the revamped program structure
and increasing consumer awareness and appreciation of the value of the MICD program.