Get Ready for New DB Campaign Launch Friday
Tuesday, March 25, 2014
Posted by: Michael Geatz
will unveil its brand-new Discover Boating (DB) campaign this Friday, March 28,
and it's important that Marine Industry Certified
Dealerships are primed to take full advantage of the benefits that come with
it. The new campaign's objective is simple: To grow
awareness of and build a positive perception around boating.
The plan for achieving
said goal is to reach prospective boaters through inspirational boating
content, including online videos, advertising, social media, public relations
and DiscoverBoating.com. This spring and summer, the DB campaign is going to
tell boaters' stories, in their own words, of how
time spent on the water has enriched their lives. DB is calling these "Stories
of Discovery,” and it will market them as documentary-style short films shown
in various media outlets.
With the new DB program launch just around the corner, Certified Dealerships
should position themselves to take advantage of the building momentum. Make
sure you know your Grow Boating password, and determine whether or not your
leads through DiscoverBoating.com are set up to automatically feed into your
The referrals and leads that come through DiscoverBoating.com are most likely
not folks that are ready to buy today; they are longer-term prospects that
require nurturing and guidance to become the boaters and boat owners of
Certified Dealerships are in the best position possible to turn these
interested individuals into actual buyers, through the superior sales and service
experience they provide customers.
Don't get left behind in 2014; make sure
you're ready to help cultivate the next
crop of up-and-coming boat buyers.