MRAA Launches "I Am MRAA Social Media Video Contest"
Friday, March 28, 2014
Posted by: Lindsey Johnson
Marine Retailers Association of the Americas (MRAA) is launching a members-only
social media contest that encourages dealerships to create a short video about
the impact of MRAA membership on their business and post it on their respective
Facebook pages. The winner will receive two full-conference passes to
the upcoming Marine Dealer Conference & Expo (MDCE), valued at
approximately $850. MCDE is being held Nov. 16-19 in Orlando.
To enter, interested MRAA members can create a
video no more than two minutes in length that addresses their return on
investment in MRAA membership. Videos will be uploaded to the dealership’s
Facebook page, and entrants need to "tag” MRAA in the post. Each video entry
should conclude with the tagline "I am [insert individual’s name and dealership
name] and I am MRAA.”
"This contest is about a lot more than giving away
a pair of MDCE tickets,” says Michael Geatz, MRAA marketing coordinator.
"MRAA’s mission is to contribute to the growth and improvement of the marine
industry. We fulfill that commitment by serving those businesses that are on
the front lines, bringing the boating experience to life for consumers. The
grand idea behind this endeavor is to raise awareness of the results MRAA is
helping its 1,100 dealer members achieve in hopes that this will allow us to
serve even more marine businesses. As an added bonus, the contest will generate
engaging, interactive content on dealerships’ social media pages. Not only is
this an opportunity for dealers to tell their peers why MRAA membership
matters, but it’s also a way to share with their customers what sets them apart
from the competition.”
MRAA staff will evaluate contest entries and select
a winner. The winning entry will be announced May 2, and MRAA plans to post the
video on its website, MRAA.com. Along with
the winning submission, additional contest entries may be used by MRAA to
support future marketing and membership recruitment efforts.
The "I Am MRAA” contest officially opens today,
Friday, March 28. The deadline to submit entries is Wednesday, April 30.
read more about contest rules and regulations, click here.
Dealerships interested in joining MRAA should contact MRAA membership
coordinator Hannah Muerhoff at 763-333-2420 or firstname.lastname@example.org.
About the Marine Retailers
Association of the Americas
At the Marine Retailers Association of the Americas (MRAA), we believe
that for the marine industry to thrive, the companies that interact with the
boater in their community must thrive. Those businesses determine the boater’s
experience and are the leading factor in the industry’s success. MRAA works to
create a strong and healthy boating industry by uniting those businesses,
providing them with opportunities for improvement and growth, and representing
them with a powerful voice. For more information, visit MRAA.com.