Chester Elton Named MDCE Opening Keynote Speaker
Wednesday, June 4, 2014
Posted by: Lindsey Johnson
leadership guru and New York Times
best-selling author Chester Elton has been named Opening Keynote presenter at
the 2014 Marine Dealer Conference & Expo in November.
Co-author of several successful leadership books
including "All In,” "The Carrot Principle,” and "The Orange Revolution,” Elton
is considered an expert in the field of company culture and employee
engagement. His research shows that the most successful businesses deliver
extraordinary results by developing a team culture in which employees believe
what they do matters.
"Leadership was the number-one topic dealers asked for in our pre-MDCE surveys, and there's no better way to demonstrate leadership skills than by establishing a strong, positive dealership culture,” explains Liz Walz, director of education for the Marine
Retailers Association of the Americas, which produces the annual event in
partnership with Boating Industry.
"The research Chester will share during his Opening Keynote address demonstrates how big an
impact such a culture can have on a business' bottom line."
Elton’s collection of books, which are both New York Times and Wall Street Journal bestsellers, have been translated into more
than 30 languages and sold more than a million copies worldwide. His work has
been called a "must read for managers” by Larry King of CNN, and he earned the
clever moniker "Apostle of Appreciation” by Canada’s largest newspaper, the Globe and Mail.
During Elton’s high-energy keynote presentation
entitled "All In: How the Best Managers Create a Culture that Drives Big
Results,” attendees will learn real-world strategies to engage, enable and
energize their employees, strategies that are proven to boost revenue and
profitability for businesses of any size — from mom-and-pop shops to corporate
entities. Key take-aways include: Three characteristics of the world’s most
profitable team cultures; seven steps today’s most successful managers use to
generate employee buy-in; and how any manager can build a culture in which
employees give an extra push of effort.
Elton’s message will provide keynote attendees with
ways to excite and motivate their employees, which will boost employee morale
and translate into a more productive workplace. His methods have been put to
good use in his role as leadership consultant to firms such as American
Express, Avis Budget Group and Cigna.
"Securing Chester Elton was a big win for MDCE this
year,” says Boating Industry
editor-in-chief Jonathan Sweet. "It’s through the generous support of
exhibitors and sponsors like Smoker Craft, which has sponsored the MDCE Opening
Keynote address for several years running, that we are able to enrich the
attendee experience by bringing speakers of this quality and prestige to the
The 2014 MDCE will offer 30 educational sessions in
all, the most the event has ever offered, including Elton’s keynote presentation. The conference has traditionally
included three educational tracks, but in 2014 the educational programming has
expanded for a total of four tracks: Leadership, Sales, Marketing and Service
Plus. A Closing Keynote address also has been added for the first time this
The MDCE is scheduled for Nov. 16-19 at the Orange
County Convention Center in Orlando, Fla. It has attracted an increasing number
of dealers every year since 2007. In 2013, MDCE featured double-digit growth in
dealer attendance, and MRAA’s goal is to grow the event to more than 1,000
learn more about the upcoming MDCE or to register for the event , visit MRAA.com/MDCE.
About the Marine Dealer Conference
The Marine Dealer Conference & Expo is the Marine Retailers
Association of the Americas’ annual conference and member meeting. As the
marine industry’s only dealer-specific educational conference, the MDCE offers
an in-depth lineup of educational topics, a full-featured expo hall and a
series of fixed networking opportunities, all of which are designed to help
marine dealers connect with and learn from others who can foster their success.
The MDCE is co-produced by MRAA and Boating
Industry, and it features pre-conference workshops, opening and closing
keynote presentations, four tracks of educational content and 30 sessions in
all. It will be held Nov. 16-19 at the Orange County Convention Center and
Rosen Centre Hotel in Orlando, Fla. For more information, visit MRAA.com/MDCE.