MDCE Adds Fourth Educational Track to 2014 Lineup
Wednesday, June 18, 2014
Posted by: Liz Walz
The Marine Dealer Conference & Expo will offer conference
attendees four different educational tracks to choose from at the upcoming
event: Sales, Marketing, Leadership and Service Plus. MDCE takes place Nov.
16-19 at the Orange County Convention Center in Orlando, Fla.
MDCE organizers decided to up the total number of tracks at the conference from
three to four with the aim of helping dealer attendees drill down even further
into the most pressing topics that affect their business performance in today’s
dealer’s prospect base and the technology they use to communicate with
customers and prospects evolving fast, we felt it was our responsibility to
boost MDCE’s sales and marketing education,” explains Liz
Walz, MRAA director of education for the Marine Retailers Association of the
Americas, which produces the annual event in partnership with Boating Industry. "That’s
why we’ve separated the Sales & Marketing Track into two individual,
stand-alone educational offerings.”
In addition to separating the Sales and Marketing tracks, another new
development at MDCE this year is the newly renamed Leadership Track. Formerly
called Powering Profits, the Leadership Track will address ways dealers can
guide their team to successfully propel their businesses forward.
"In pre-conference surveys, dealers indicated that leadership and
management were their top priorities in 2014,” says Boating Industry editor-in-chief Jonathan Sweet. "Wanting to
deliver on those desires, MDCE organizers felt that it was in the best interest
of attendees to dedicate an entire educational track specifically to
The 2014 MDCE will offer 30 educational sessions in all, the most the
event has ever offered, including seven Pre-Conference Workshops taking place
Monday, Nov. 16. A Closing Keynote address also has been added for the first
time this year.
more, visit MRAA.com/MDCE.
About the Marine
Dealer Conference & Expo
The Marine Dealer Conference & Expo
is the Marine Retailers Association of the Americas’ annual conference and
member meeting. As the marine industry’s only dealer-specific educational
conference, the MDCE offers an in-depth lineup of educational topics, a
full-featured expo hall and a series of fixed networking opportunities, all of
which are designed to help marine dealers connect with and learn from others
who can foster their success. The MDCE is co-produced by MRAA and Boating Industry, and it features
pre-conference workshops, Opening and Closing keynote presentations, four
tracks of educational content and 30 sessions in all. It will be held Nov.
16-19 at the Orange County Convention Center and Rosen Centre Hotel in Orlando,
Fla. For more information, visit MRAA.com/MDCE.