Raise Your Sales Game at MDCE 2014
Wednesday, July 2, 2014
Posted by: Lindsey Johnson
In both sports and business, evidence suggests
that the best performers focus on the fundamentals, and the teams that make the
fewest mistakes are the ones that win the most games. More marine retailers
lose out on deals due to lack of attention to the basic sales process than because
of ineffective word tracks or closing lines.
At the 2014 Marine
Dealer Conference & Expo, taking place Nov. 16-19 in Orlando, Fla., MDCE
favorite Sam Dantzler will return for a third year to help dealers unpack the
sales process at the heart of a successful dealership.
In his MDCE
Pre-Conference Workshop, "Back to Sales Basics,” Dantzler will coach attendees on
how to raise their sales game through the exercise missing from most dealerships’
playbooks, develop an improved sales process, create sales staffing guidelines,
and much more. The workshop takes place Monday, Nov. 17 from 8 to 9:30 a.m. ET.
"This year is the
first time that MDCE attendees will have the opportunity to experience Sam in
the hands-on, small group format offered by the Pre-Conference Workshops,”
explains Liz Walz, director of education for the Marine Retailers Association
of the Americas, which produces the annual event in partnership with Boating Industry. "Last year, the
workshops were the most highly rated of all the MDCE educational offerings.
They offer a unique opportunity for dealers to get their hands dirty building
new processes, plans and strategies to put in place when they return to their
Dantzler, a noted
speaker and sales expert who works with companies like Harley-Davidson and
Triumph Motorcycles, has been a retail sales trainer since 2000 and offers
dealers in the marine and powersports industries valuable tips and advice
through his training website, Sam’s Powersports Garage.
"Sam is one of the
highest rated speakers in the history of the conference,” says Boating Industry editor-in-chief
Jonathan Sweet. "We are thrilled to bring him back to MDCE this year to share
his breadth of sales knowledge and tips for success with attendees.”
In 2014, workshop
topics include leadership, sales, marketing, social media, succession planning,
video production and editing, and the service department. Each workshop will
feature takeaways to help attendees implement what they learned in the
pre-conference sessions without delay upon returning to their respective
Pre-Conference Workshop seating is limited and
is available on a first come, first serve basis. Attendees must select the
workshops they wish to attend during the MDCE registration process and pay an
additional fee. Discounts are available for MRAA retail members.
The 2014 MDCE will offer
30 educational sessions in all, the most the event has ever offered, including the
seven Pre-Conference Workshops. The conference has traditionally included three
educational tracks, but in 2014, it has expanded for a total of four tracks:
Leadership, Sales, Marketing and Service Plus. A Closing Keynote address also has
been added this year.
MDCE is scheduled for
Nov. 16-19 at the Orange County Convention Center in Orlando, Fla. It has
attracted an increasing number of dealers every year since 2007. In 2013, MDCE
featured double-digit growth in dealer attendance, for a total of 615 marine
retail professionals. MRAA’s goal is to grow the event to more than 1,000
dealer attendees. To learn more,
About the Marine Dealer Conference & Expo
Dealer Conference & Expo is the Marine Retailers Association of the
Americas’ annual conference and member meeting. As the marine industry’s only
dealer-specific educational conference, the MDCE offers an in-depth lineup of
educational topics, a full-featured expo hall and a series of fixed networking
opportunities, all of which are designed to help marine dealers connect with
and learn from others who can foster their success. The MDCE is co-produced by
MRAA and Boating Industry, and it
features pre-conference workshops, opening and closing keynote presentations,
four tracks of educational content and 30 sessions in all. It will be held Nov.
16-19 at the Orange County Convention Center and Rosen Centre Hotel in Orlando,
Fla. For more information, visit MRAA.com/MDCE.