MDCE on Track for Growth
Thursday, July 10, 2014
Posted by: Lindsey Johnson
Manufacturer and supplier support of the Marine
Dealer Conference & Expo is up 20 percent as of the end of June, compared
to the same time last year.
The 2014 MDCE is
scheduled to take place Nov. 16-19 at the Orange County Convention Center in
Orlando, Fla. Last year, the event featured 92 exhibitors, 49 of which had
signed a contract to exhibit by the end of June. This year, 59 exhibitors have
signed up to exhibit so far, five of which are brand new for 2014. Click here to view the current
list of exhibitors.
we see significant growth in dealer registrations one year, we experience an
increase in exhibitors and sponsors the next year,” says Boating Industry publisher Amy Collins. "Last year, dealer
attendance was up more than 20 percent, so this trend seems to be repeating
The 2013 MDCE
attracted 615 dealership attendees, representing 596 total retail locations.
When combined with exhibitors, sponsors and other manufacturers and suppliers,
total attendance exceeded 1,100.
"This sets the stage
for further growth in registrations,” explains Liz Walz, director of education
for the Marine Retailers Association of the Americas, which produces the annual
event in partnership with Boating
Industry. "While education is the number-one priority of most prospective dealer
attendees, it’s clear that the opportunity to shop for new products and services
and network with current and potential partners also are key considerations.”
The 2014 MDCE will offer
30 educational sessions in all, the most the event has ever featured, including
seven Pre-Conference Workshops. The conference has traditionally included three
educational tracks, but in 2014, it has expanded to four tracks: Leadership,
Sales, Marketing and Service Plus. A Closing Keynote address also has been
added this year.
The MDCE has
attracted an increasing number of dealers every year since 2007. MRAA’s goal is
to grow the event to more than 1,000 dealer attendees. To learn more, visit MRAA.com/MDCE.
About the Marine Dealer Conference & Expo
Dealer Conference & Expo is the Marine Retailers Association of the
Americas’ annual conference and member meeting. As the marine industry’s only
dealer-specific educational conference, the MDCE offers an in-depth lineup of
educational topics, a full-featured expo hall and a series of fixed networking
opportunities, all of which are designed to help marine dealers connect with
and learn from others who can foster their success. The MDCE is co-produced by
MRAA and Boating Industry, and it
features pre-conference workshops, opening and closing keynote presentations,
four tracks of educational content and 30 sessions in all. It will be held Nov.
16-19 at the Orange County Convention Center and Rosen Centre Hotel in Orlando,
Fla. For more information, visit MRAA.com/MDCE.