MRAA Members: Lock in Great Discounts on Motor Vehicle Purchases
Tuesday, August 5, 2014
Posted by: Lindsey Johnson
The Marine Retailers Association of the Americas has added
a new benefit strictly for MRAA members. MRAA members are now eligible to
participate in the Chrysler Affiliate Rewards Program, yielding significant
discounts on nearly all cars, vans or trucks — be they personal or work
vehicles — in the Chrysler family of brands.
Participation in the Chrysler program, which is only
available to MRAA members in the United States, entitles dealership employees,
subsidiary employees, business retirees and employee family members to save
thousands of dollars on their next Chrysler, Jeep, Dodge, RAM or FIAT purchase
(Dodge Viper and Jeep Grand Cherokee SRT models are excluded) by purchasing
vehicles at the "Preferred Price” — one percent below factory invoice, plus a
$75 administration fee. This offer extends to personal as well as commercial
Chrysler Affiliate Rewards Program member discounts are exclusive to MRAA
members through the MRAA Rewards Program, which includes more than 30 tangible
benefits that members can take advantage of for their $300 annual investment in
"This new partnership with Chrysler is just another way
MRAA is seeking to add even greater return on investment for MRAA membership,”
says Sonja Moseley, MRAA director of benefits. "Most if not all dealerships
require vehicles to operate their businesses, and this relationship helps
dealers take advantage of discounts on new car, truck and van purchases.”
Each dealership employee, retiree or spouse/family member
is entitled to purchase or lease a combined total of two vehicles per calendar
year at the discounted, one-percent-below-factory-invoice rate. Individuals
interested in taking advantage of the Chrysler program are given a special
control number to apply for the discounts, which they can generate on the
Chrysler website, ChryslerAffiliates.com, or by
calling the Chrysler Affiliate Rewards Program Headquarters at 888-444-4321.
In order to gain access to the Affiliate Rewards Program
website, dealership employees will enter a company code (supplied to them by MRAA
representatives). The website contains information about how to participate in
the program, sample vehicle pricing, shopping tools, and program rules/FAQs.
After entering the code, they will key in some basic personal information, such
as name, address, telephone number, company name, and company code, to generate
a unique control number. To obtain the discount, dealers will take the control
number, along with their company photo ID badge or recent, original pay stub
(and a marriage certificate or license or similar documentation, if the spouse
is to be the intended buyer) to any participating U.S. Chrysler, Jeep, Dodge,
RAM dealership or FIAT studio for redemption.
"The process is simple and straightforward, and provides
marine dealers with an easy way to save money on both essential business and
personal vehicles,” says John Wentzel,” Chrysler RAM brand advocate. "We offer
better-than-competitive pricing on any of the vehicles dealers may need for
themselves, their families or for their business — most certainly RAM trucks.”
Discounts offered through the Chrysler Affiliate Rewards
Program also "stack,” Wentzel explains, meaning that other incentives Chrysler
offers its retail customers likewise apply for Affiliate Program members, in
addition to the one-percent-below-factory-invoice rate they’re already
receiving as program participants. That could amount to thousands more dollars
in savings on qualifying vehicle purchases.
Aside from discounts on vehicles, Affiliate Rewards
Program members who are business owners can participate in the Chrysler
Business Link program, where they are eligible for reimbursements on related
car, truck and van accessories for their business. If a program participant
buys an item or items, comes back to the dealership within 90 days and gives
their salesperson the purchase invoice, they can be refunded up to $1,500 of
the accessories purchase price directly from Chrysler.
"So if a dealer wants to buy a complete shelving system
for his or her new work truck that costs $3,000, the Business Link program can
provide up to $1,500 cash back from Chrysler helps take a bit of the sting out
of that purchase,” Wentzel says.
Other incentives include four free oil changes (or oil
changes for the first two years, whichever comes first); 5-year, 100,000-mile
warranties on all vehicles; and discounts on vehicle graphic wraps (Chrysler
gives program participants discounts up to 50 cents on the dollar up to a
maximum cost of $2,000). For complete details of the Chrysler Business Link
program, visit ChryslerCommercialVehicles.com/en.
learn more about MRAA membership or to join, contact MRAA membership
coordinator Hannah Muerhoff at 763-333-2420 or firstname.lastname@example.org.
About the Marine Retailers
Association of the Americas
At the Marine Retailers Association of the Americas (MRAA), we believe
that for the marine industry to thrive, the companies that interact with the
boater in their community must thrive. Those businesses determine the boater’s
experience and are the leading factor in the industry’s success. MRAA works to
create a strong and healthy boating industry by uniting those businesses,
providing them with opportunities for improvement and growth, and representing
them with a powerful voice. For more information, visit MRAA.com.