campaign just past its mid-summer point, in Fiscal Year 2014 (Oct. 2013 through
June 2014), visits to DiscoverBoating.com have increased significantly (48
percent) over the same period last year.
Search engine marketing efforts
continue to drive a steady stream of boating enthusiasts to the site,
particularly to boat buying-related content, which includes the boat selector
tool, financing information, boat brands’ search pages, etc. Potential buyers
have moved on from DiscoverBoating.com to visit boat, engine and trailer
manufacturer websites more than 1.3 million times through July 2014.
Demographic analytics report that visitors between the ages of 35 and 54 are
well represented, with 35 percent of website traffic coming from this group.
The majority of DiscoverBoating.com audience is male (70 percent); however, the
newly added "Stories of Discovery” videos are helping bridge this gender gap,
resonating more strongly with women compared to other content on the website
(females make up 39 percent of the "Stories” video views). CLICK HERE find out how you can add these powerful videos to your