Protect Your Business' Future at MDCE 2014
Tuesday, September 2, 2014
Posted by: Lindsey Johnson
dealership principals are so busy working to stay on top of day-to-day management
of their respective businesses that they struggle to find time to plan for the dealership’s
At the 2014 Marine Dealer Conference & Expo, taking place Nov. 16-19
in Orlando, Fla., bestselling author and family business maven Tom Deans, Ph.D.
will help dealers kick off the all-important conversation about how to safeguard
their business’ future, ensure the health of internal relationships, and set
the stage for continued financial prosperity as the dealership marches towards
the next generation of ownership.
In his MDCE workshop titled "12 Steps to Protect Your Family and Your
Business,” Deans will share with dealers what his family has learned from many
generations of owning and operating their own businesses. He’ll guide attendees
through 12 questions designed to protect their wealth, strengthen family and
key employee relationships and provide a clear path forward for their
Attendees will walk away from Deans’ workshop with a 130-page guidebook
to help them protect their family’s wealth and plan for their dealership’s
future. The workshop takes place Monday, Nov. 17 from 8 to 9:30 a.m. ET as part
of MDCE’s Pre-Conference Workshops.
"Successfully planning for a dealership’s future is about so much more
than deciding who’s going to be in charge,” explains Liz Walz, director of
education for the Marine Retailers Association of the Americas, which produces
the annual event in partnership with Boating
Industry. "Tom will give dealers clear strategies for the future, whether
they’re considering retirement today or expect to work in the business for
another 20 years.”
In 2014, workshop topics will include leadership, sales, digital
marketing, succession planning, video production and editing, and the service
department. Each workshop will feature takeaways (job descriptions,
workbooks/guidebooks, report cards, tip sheets, etc.) to help attendees
implement what they learned in the pre-conference sessions without delay upon
returning to their respective dealerships.
"Tom is an expert in the field of family business planning, and since so
many boat dealerships are, in fact, family-owned and -operated, MDCE attendees
have much to learn from his years of experience,” says Boating Industry editor-in-chief Jonathan Sweet. "We are fortunate
to have him leading this can’t-miss workshop at the upcoming conference.”
The 2014 MDCE will offer 30 educational sessions in all, the most the
event has ever offered, including seven Pre-Conference Workshops. The
conference has traditionally included three educational tracks, but in 2014, it
has expanded to four tracks: Leadership, Sales, Marketing and Service Plus. A
Closing Keynote address also has been added this year.
Pre-Conference Workshop seating is limited and is available on a first
come, first served basis. Attendees much select the workshop(s) they wish to
attend during the MDCE registration process and pay an additional fee.
Discounts are available for MRAA retail members.
The MDCE is scheduled for Nov. 16-19 at the Orange County Convention
Center in Orlando, Fla. It has attracted an increasing number of dealers every
year since 2007. In 2013, MDCE featured double-digit growth in dealer
attendance, for a total of 615 marine retail professionals. MRAA’s goal is to
grow the event to more than 1,000 dealer attendees. To learn
more, visit MRAA.com/MDCE.
Marine Dealer Conference & Expo
The Marine Dealer Conference & Expo
is the Marine Retailers Association of the Americas’ annual conference and
member meeting. As the marine industry’s only dealer-specific educational
conference, the MDCE offers an in-depth lineup of educational topics, a
full-featured expo hall and a series of fixed networking opportunities, all of
which are designed to help marine dealers connect with and learn from others
who can foster their success. The MDCE is co-produced by MRAA and Boating Industry, and it features
Pre-Conference Workshops, Opening and Closing keynote presentations, four
tracks of educational content and 30 sessions in all. It will be held Nov.
16-19 at the Orange County Convention Center and Rosen Centre Hotel in Orlando,
Fla. For more information, visit MRAA.com/MDCE.