Learn How to Outmarket Your Competition
Tuesday, September 02, 2014
Posted by: Lindsey Johnson
marketing is vital to a dealership’s success. But given the speed at which
marketing technologies and communications channels are changing, what worked well
yesterday may not deliver the same outstanding results today.
At the 2014 Marine Dealer Conference & Expo, taking place Nov. 16-19
in Orlando, Fla., sales and marketing whiz Don Cooper will lead conference attendees
step-by-step through the process for developing a powerful and effective
marketing plan they can easily implement for their business in 2015.
In his MDCE session, "Outmarket Your Competition,” Cooper will explore
the biggest marketing mistakes dealerships make; reveal where the best
customers are hiding; identify five buying triggers and how to use them in
marketing materials; discuss where dealers should focus their time, energy and
dollars to get the best return; and much more.
Attendees will walk away from Cooper’s session with a customizable
Marketing Plan Template, as well as a special report on "Using Publicity to
Sell More Boats.” The session takes place Tuesday, Nov. 18 from 3:45 to 5:30 p.m.
ET as part of MDCE’s Marketing Track.
"With the fast changing nature of social media, online reputation
management and search engine optimization, deciding where to spend your
marketing dollars can be challenging,” explains Liz Walz, director of education
for the Marine Retailers Association of the Americas, which produces the annual
event in partnership with Boating
Industry. "Don will help dealers create a marketing plan that will make the
most of their budget, regardless of how big or small.”
Each of the 2014 MDCE educational tracks — Sales, Marketing, Leadership
and Service Plus — features five sessions. In addition to Cooper’s advice on
developing an unbeatable marketing plan, the Marketing Track includes insight
into increasing SEO through social media, filling your online marketing holes,
rethinking your target customer, and exploring the next wave of digital
marketing tools and trends.
"Don is a perennial MDCE favorite, largely because his enthusiasm and
energy in front of an audience is infectious,” says Boating Industry editor-in-chief Jonathan Sweet. "But what really
sets him apart are the tools and take-aways he provides, which help attendees bolster
sales and marketing results when they return to the dealership.”
The 2014 MDCE will offer 30 educational sessions in all, the most the
event has ever offered, including seven Pre-Conference Workshops. The
conference has traditionally included three educational tracks, but in 2014, it
has expanded to four tracks: Leadership, Sales, Marketing and Service Plus. A
Closing Keynote address also has been added this year.
The MDCE is scheduled for Nov. 16-19 at the Orange County Convention
Center in Orlando, Fla. It has attracted an increasing number of dealers every
year since 2007. In 2013, MDCE featured double-digit growth in dealer
attendance, for a total of 615 marine retail professionals. MRAA’s goal is to
grow the event to more than 1,000 dealer attendees. To learn
more, visit MRAA.com/MDCE.
About the Marine
Dealer Conference & Expo
The Marine Dealer Conference & Expo
is the Marine Retailers Association of the Americas’ annual conference and
member meeting. As the marine industry’s only dealer-specific educational
conference, the MDCE offers an in-depth lineup of educational topics, a
full-featured expo hall and a series of fixed networking opportunities, all of
which are designed to help marine dealers connect with and learn from others
who can foster their success. The MDCE is co-produced by MRAA and Boating Industry, and it features
Pre-Conference Workshops, Opening and Closing keynote presentations, four
tracks of educational content and 30 sessions in all. It will be held Nov.
16-19 at the Orange County Convention Center and Rosen Centre Hotel in Orlando,
Fla. For more information, visit MRAA.com/MDCE.