How Do I Plan for (and Make the Most of My Time at) MDCE 2014?
Tuesday, September 23, 2014
Posted by: Lindsey Johnson
The 2014 Marine
Dealer Conference & Expo, taking place Nov. 16-19 in Orlando, Fla., is an
amazing opportunity to take advantage of the best educational resources the
marine industry has to offer its retailers. As a MICD, we’re confident you’re
already aware of MDCE’s value to you and your business. Chances are you’ve been
attending for many years running and it’s become a can’t-miss annual event for
But as the
conference looms and you prepare your team to attend, perhaps the 30-plus
Educational Track Sessions and Pre-Conference Workshops seem a bit daunting.
You can’t attend them all, so how do you know which to choose? What will be the
most beneficial to your business? How do you effectively and efficiently
navigate this year’s educational offerings?
the MICD Program is here to help! Let us give you the low-down on how to most
successfully approach this year’s conference. We’ve got the scoop on how to
best plan your time at the event, divide and conquer sessions and workshops,
and meet MICD continuing education requirements, no matter your level of
Certification (Step 1, Step 2 or Five Star).
starters, the first and best thing to do in order to navigate your way around
this year’s MDCE is to download our free e-booklet, "The MICD Guide to MDCE." It’s available to all Certified
Dealerships as a benefit of Certification and is housed in the MICD Portal
under the "Continuing Education” tab for each program step.
The Guide conveniently breaks down the entire list of MDCE 2014
Pre-Conference Workshops and Educational Track Sessions and explains how every,
single one of them count towards one of your three areas of MICD Program
continuing education requirements: Step 1 requires 10 hours of Leadership & Management
training; Step 2 requires an additional 10 hours of Sales & Marketing
courses; and Five Star MICD requires yet another 10 hours of HR &
Succession Planning. Browse the descriptions, which are easily separated by
education requirement category, and decide which conference offerings are best
to help further your business goals and keep you headed down the path of
you will need a plan of attack for attending these sessions and workshops once
you select the ones that interest you most and are necessary to fulfill your
MICD education requirements. After sitting down with "The MICD Guide to MDCE,”
perusing the session and workshop summaries and deciding which you feel are
most beneficial for your dealership, think about how many team members you have
signed up to attend the conference. Add up the number of hours each of the
sessions and workshops you selected take to complete and determine how much
ground you can cover in a day with the team you’re planning to bring. Remember:
It’s possible to knock out all 30 hours of education requirements at this ONE
annual event, so make the most of your time at MDCE and take advantage of this
unique opportunity by spreading out team members to cover the maximum number of
Be sure you
aren’t spread too thin. If you only have two team members currently signed up to
attend MDCE but need a third individual
to cover the full slate of required hours you hope to complete at the
conference, it might be more prudent to purchase one additional MDCE registration
than it is to send employees to other seminars at different times of the year
in other areas of the country. What if the HR & Succession Planning
opportunity you need winds up taking place during the height of busy season?
Can you spare one (or several) of your best employees during that time? At the
end of the day, it may be easier to make a greater investment in attending MDCE
and get all the education credits you need in a one-stop-shop venue.
the unique situations that MDCE offers to get more out of the conference than
just classroom-type education. The event provides one-of-a-kind networking
opportunities to mingle with peers and discuss best business practices outside
of the scheduled sessions and workshops. It affords you the chance to meet with
conference presenters one-on-one at designated receptions to pick their brains
about the topics that are top of mind in your dealership. MDCE also boasts a
full Expo Hall floor, filled with 80-plus exhibiting
companies offering everything from dealer management software and finance and
insurance options, to marketing assistance and business management
opportunities. Boat, engine and trailer manufacturers also will be on hand
showcasing their latest models and giving you a sneak peek at their current
The expanded Expo Hall floor and hours of operation
at this year’s MDCE will give you that much more time to make excellent
decisions for your business designed to boost the top and bottom lines and
propel your dealership forward into 2015 and beyond.
simple guidelines outlined above, and you’re sure to have the most successful and
impactful MDCE experience possible!