MarineLab Expands Operations Nationwide in 2015
Friday, January 16, 2015
Posted by: Lindsey Johnson
MarineLab, the Marine
Retailers Association of the Americas’ exclusively endorsed warranty service
provider and MRAA Preferred Partner Member, has decided to expand its
operations nationwide, and recently appointed Scott W. Donovan to head the
organization. Donovan, a longtime service technician
turned service and warranty advisor and manager, has been involved in all
aspects of running day-to-day operations for MarineLab, as well as participating
in field-related work, since 2000.
MarineLab provides dealers
with an efficient, profitable and cost-effective way to process manufacturer
warranty reimbursements. It helps dealers of boats, motors, trailers and marine
components and accessories dramatically increase warranty revenue at the
dealership. The service allows retailers to maintain a fixed cost for warranty
processing rather than relying on in-house staff, which adds to the retailers’
overhead and expenses. Dealers are able to tap MarineLab’s team of experts to
address any warranty-related requests or concerns, as well as submit, track and
review all warranty claims. Dealers simply pay a percentage of paid claims in a
given month for the MarineLab service.
"As a relatively new idea in
our industry, MarineLab greatly benefits dealerships both large and small,”
Donovan says. "Warranty policies and procedures are constantly changing, which
makes it difficult for service department personnel to stay on top of the
changing claims nuances. Finding the time to focus on the task at hand also is
an issue, as dealers are busy servicing customers first and foremost.
"We manage the claims
process from start to finish, including all phone calls, processing and
tracking,” Donovan continues. "Sometimes, depending on the claim and the
manufacturer, we can get claims processed in as little as one hour, and we
don’t get paid unless the dealer gets paid. On top of that, dealers gain the
expertise and longstanding personal manufacturer relationships that MarineLab
brings to the table.”
MRAA members get exclusive
access to MarineLab through the MRAA Rewards Program, which includes more than
30 tangible benefits that members can take advantage of for their $300 annual investment
in a MRAA membership.
"MarineLab is an incredible benefit for MRAA
members because for a relatively low cost, it allows dealers to hand over their
warranty work to capable experts who specialize in getting the job done and
have all the knowledge and connections to file and process warranty claims on
time and with efficiency,” says Sonja Moseley, MRAA director of benefits.
"Scott brings an incredible wealth of expertise to MarineLab, and he’s the
ideal choice to lead the organization and work on behalf of MRAA member dealers
to make quick work of warranty claims, putting the most money possible back
into dealers’ pockets.”
While assisting in and
overseeing a parts departments for many years, Donovan understands that when it
comes to filing warranty claims, expediency is key.
"Consider a large warranty
claim,” he explains. "Let’s use a Volvo IPS repair as an example. It’s possible
that the dealer will need anywhere from $8,000 to $10,000 in parts to repair a
single pod, not including labor. Somewhere in between the start and finish of
the work being performed, Volvo’s monthly parts statements arrive at the office
like clockwork. The quicker these claims are processed and paid out, the fewer
burdens the dealership has to bear.”
MarineLab representatives will
be on hand at the Progressive Insurance New York Boat Show, taking place Jan. 21-25 at New York
City’s Javits Center. To learn more about MarineLab, or to meet with a rep at
the show, contact Donovan at 631-533-7891 or firstname.lastname@example.org.
To learn more about MRAA membership to gain access
to exclusive benefits like MarineLab or to join, contact MRAA membership
coordinator Hannah Muerhoff at 763-333-2420 or email@example.com.
MarineLab was established by the
nation’s leading experts on warranty reimbursement in recognition of the
increasing importance of profitability in fixed operations in the wake of a
suppressed economy and struggling retail sales. The company has been named a
Preferred Partner of the Marine Retailers Association of the Americas and is
the association’s exclusively endorsed warranty processing service provider.
For more information, visit MarineLab.com.
About the Marine Retailers
Association of the Americas
At the Marine Retailers Association of the Americas (MRAA), we believe
that for the marine industry to thrive, the companies that interact with the
boater in their community must thrive. Those businesses determine the boater’s
experience and are the leading factor in the industry’s success. MRAA works to
create a strong and healthy boating industry by uniting those businesses,
providing them with opportunities for improvement and growth, and representing
them with a powerful voice. For more information, visit MRAA.com.