Organizers Launch MDCE 2015 Survey
Monday, February 16, 2015
Posted by: Lindsey Johnson
of the Marine Dealer Conference & Expo have begun planning for the 2015
educational agenda, including some new features that will allow attendees to
further customize the event to meet their unique interests and needs.
Each year, the process of building the MDCE educational lineup begins with a
thorough review of the session evaluations from the prior year, as well as
post-event CSI surveys and feedback from attendees and the dealer-led MRAA
organizers create an event survey designed to identify the topics most relevant
to and desired by the dealer community. Those results are paired with speaker
research and input from MDCE’s annual Call for Presentations to develop a fresh
and impactful educational lineup.
"Each and every educational session and experience at MDCE is crafted to
deliver real results for our attendees,” says Liz Walz, vice president of the
Marine Retailers Association of the Americas, which produces the annual event
in partnership with Boating Industry. "The
survey ensures that MDCE evolves alongside our attendees, addressing their
With educational tracks devoted to sales, marketing, leadership and
service, MDCE serves the entire marine retail community, from dealerships and
ship’s stores to boatyards and marinas. All are encouraged to take just three
minutes to complete the Pre-MDCE 2015 Attendee Survey this week.
"No two marine retailers are alike,” says Boating Industry editor-in-chief Jonathan Sweet. "That’s why
participation in the survey is so important to us. Our goal is to move the
needle in a meaningful way for every single MDCE attendee.”
Here is a link to the survey: https://www.surveymonkey.com/s/FL52ZPQ.
The 2015 MDCE will offer two full days of Educational Tracks, in addition
to a half-day of Pre-Conference Workshops and two keynotes. The conference has
traditionally included three Educational Tracks, but last year it expanded to
four. A Closing Keynote address also was added in 2014 and will likewise
conclude the 2015 event.
The 2015 MDCE is scheduled for Nov. 15-18 at the Orange County
Convention Center and Rosen Plaza Hotel in Orlando, Fla. In 2014, MDCE
attracted more than 580 dealers, 40 percent of which attended for the first
time. MRAA’s goal is to grow the event to more than 1,000 dealer attendees. To learn
more, visit MRAA.com/MDCE.
About the Marine
Dealer Conference & Expo
The Marine Dealer Conference & Expo
is the Marine Retailers Association of the Americas’ annual conference and
member meeting. As the marine industry’s only dealer-specific educational
conference, the MDCE offers an in-depth lineup of educational topics, a
full-featured expo hall and a series of fixed networking opportunities, all of
which are designed to help marine dealers connect with and learn from others
who can foster their success. The MDCE is co-produced by MRAA and Boating Industry, and it features
Educational Tracks, Pre-Conference Workshops, Opening and Closing keynote
presentations, and the all-new Learning Labs. It will be held Nov. 15-18 at the
Orange County Convention Center and Rosen Plaza Hotel in Orlando, Fla. For more
information, visit MRAA.com/MDCE.