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Digital Marketing Master Series Returns for a Second Year

Wednesday, February 18, 2015   (0 Comments)
Posted by: Lindsey Johnson
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The Marine Retailers Association of the Americas and ARI Network Services, Inc. (ARI) have extended their partnership for a second consecutive year to offer MRAA members eight more complimentary, educational webinars on digital marketing throughout 2015.

The Digital Marketing Master Series is designed to deliver a clear ROI for MRAA members’ digital marketing efforts and demystify today’s technology tools to help marine retailers sell more boats. MRAA’s retail members have exclusive access to these interactive educational opportunities.

"ARI is thrilled to provide this valuable resource to MRAA members for a second year,” says Bob McCann, ARI director of education. "The Digital Marketing Master Series gives MRAA’s dealer members the tools and knowledge they need to maximize the impact of their digital marketing initiatives to drive more sales online and in-store.”

In 2014, MRAA and ARI produced a series of eight educational webinars aimed at helping dealers develop best practices to implement at their respective places of business. Topics ranged from ways to increase boat show sales and maximize post-sale profits, to improving search engine optimization, setting an effective marketing strategy, and nurturing lead management.

ARI and MRAA have agreed to produce eight more webinars in 2015. The first installment in the 2015 Digital Marketing Master Series was held Jan. 28. "Ask the Digital Marine Marketing Experts” gave attendees the opportunity to participate in a Q&A-type session with a panel of experts and leading dealers. Webinar attendees were asked to submit questions about their digital marketing challenges to panelists in advance, and during the webinar panelists shared insight into how dealers can engage with customers and prospects across all of their online channels to drive more traffic online and in-store.

The Jan. 28 webinar concept was so successful that plans are underway to offer three more question-and-answer sessions this year.

"The ‘Ask the Expert’ format of January’s webinar contributed to one of our best episodes yet,” says Liz Walz, MRAA vice president. "We had great participation from dealers, and attendees seemed to get real value out of being able to pick the brains of the industry’s leading marketing experts.”

The next webinar in the Digital Marketing Master Series will be held Wednesday, Feb. 25 at 11:30 a.m. ET and is entitled "Selling on eBay and Craigslist.” MRAA and ARI’s Phil Stepp will help dealers learn how and why they should take advantage of listing new and used boats and engines on third-party listing services.

Access to the Digital Marketing Master Series webinars is an exclusive benefit of MRAA membership and is free for all MRAA Retail Members. Access to webinar registration and previously recorded sessions are available on MRAA.com/DigitalMarketing. Members will be required to log in with their username and password.

To learn more about MRAA membership or to join, contact MRAA membership coordinator Hannah Muerhoff at 763-333-2420 or hannah@mraa.com.

About ARI
ARI Network Services, Inc. (ARI) (NASDAQ: ARIS) offers an award-winning suite of data-driven software tools and marketing services to help dealers, equipmentmanufacturers and distributors in selected vertical markets Sell More Stuff!™— online and in-store. Our innovative products are powered by a proprietary data repository of enriched original equipment and aftermarket electronic content spanning more than 17 million active part and accessory SKUs and 750,000 equipment models.Business is complicated, but we believe our customers’ technology tools don’t have to be. Weremove the complexity of selling and servicing new and used vehicle inventory, parts, garments and accessories (PG&A) for customers in the automotive tire and wheel aftermarket, powersports, outdoor power equipment, marine, home medical equipment, recreational vehicles, and appliance industries. More than 23,500 equipment dealers, 195 distributors and 3,360 brands worldwide leverage our web and eCatalog platforms to Sell More Stuff!™ For more information, visit investor.arinet.com.

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas (MRAA), we believe that for the marine industry to thrive, the companies that interact with the boater in their community must thrive. Those businesses determine the boater’s experience and are the leading factor in the industry’s success. MRAA works to create a strong and healthy boating industry by uniting those businesses, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com.

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