MRAA Unveils 2015 Guides to Success
Thursday, February 26, 2015
Posted by: Lindsey Johnson
In today’s market, being a successful marine retailer means
more than simply selling lots of boats; top dealerships excel in all areas of
their business, including leadership, marketing, sales and service. That’s why
the Marine Retailers Association of the Americas is providing its members with
the MRAA Rewards 2015 Guides to
Success, a series of invaluable
guidebooks written by experts who offer tips, ideas, strategies and best
practices for running a top-notch business.
Access to the 2015
Guides to Success, which are available in digital format for download, is free
for all MRAA retail members. Together, the
guides offer members and their respective dealership teams exclusive access to
professional advice from thought leaders and subject matter experts both inside
and outside the recreational boating business.
For the first time this year, MRAA
has elected to create four separate guides, instead of one, all-inclusive
guide, as had been produced in years’ past.
"We consider the Guides to Success
a roadmap for dealers looking to improve and grow their business,” says Liz
Walz, MRAA vice president. "We separated the 2015 guides into four distinct
publications to help dealers share this resource with their employees. When a
dealer becomes a member of MRAA, so do their team members. By giving employees
access to MRAA resources like this one, members can really amp up their return
on investment in membership.”
The 2015 guides were broken up by
subject matter: Leadership; Sales; Marketing; and Service. The Leadership Guide
was created in partnership with the Marine Industry Certified Dealership
Program, and the Sales, Marketing and Service guides were produced in
partnership with Lighthouse Media Solutions.
A total of 37 experts, many of whom are
trusted MRAA benefit providers and MDCE speakers, penned 39 articles spread out
among the four guides. Taken individually or as a whole, the guides are a
unique and powerful resource for marine industry professionals that’s
unavailable anywhere else. Below is
a quick rundown on the specifics of what each guide has to offer:
• The Guide to Leadership
Success in 2015 shares strategies to help company principals and managers lead
their respective dealership teams to their greatest business potential in the
year ahead and beyond.
• The Guide to Marketing
Success in 2015 highlights ways to most effectively
use social media and grow online
dealership presence; leverage e-mail marketing tools to boost sales; improve customers'
experience online; market to women; and more.
• The Guide to Sales
Success in 2015 provides best practices to boost margins on pre-owned
inventory; manage consumer leads; implement cloud-based sales tools; sell
extended service agreements; obtain insurance coverage; generate referral
sales; and more.
• The Guide to Service Success in 2015 lays a framework to help retailers build a winning service department; sell and
merchandise accessories; leverage existing relationships with marine
distributors; and more.
The MRAA 2015 Guides to Success are
available exclusively for MRAA members as a benefit of membership in the
organization. To access the guides, members can click here and sign in using their
username and password.
To learn more about MRAA membership
or to join, contact MRAA membership coordinator Hannah Muerhoff at 763-333-2420
About the Marine
Retailers Association of the Americas
At the Marine Retailers Association of the Americas
(MRAA), we believe that for the marine industry to thrive, the companies that
interact with the boater in their community must thrive. Those businesses
determine the boater’s experience and are the leading factor in the industry’s
success. MRAA works to create a strong and healthy boating industry by uniting
those businesses, providing them with opportunities for improvement and growth,
and representing them with a powerful voice. For more information, visit MRAA.com.