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Get Ready For Boating Season With

Thursday, March 12, 2015   (0 Comments)
Posted by: Lindsey Johnson
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As part of its quest to support marine industry growth through education, the Marine Retailers Association of the Americas recently uploaded six educational sessions filmed at last year’s Marine Dealer Conference & Expo to The videos offer powerful new insights to help marine retailers prepare their team for the boating season ahead.

The MRAA Interactive Virtual Training System at houses a plethora of educational modules from leading experts both inside and outside the marine industry that can be accessed anytime, anywhere, at the convenience of the user. MRAA members and MDCE 2014 attendees receive significant discounts on the six new courses.

"With the changes taking place in the market and in our customers, it’s critical that dealerships prepare their teams for success this season,” says Liz Walz, MRAA vice president. "Whether you have open positions you can’t fill, challenges handling upset customers, trouble getting to the top of prospects’ online searches, or you’re losing deals with today’s hyper-informed customers, we have training that can help without taking valuable employees away from the dealership or breaking the bank. Our MDCE modules are available to every employee under your roof and for three months at a time for one affordable price.”

The six MDCE 2014 modules that MRAA members can sign up to view on include:

Build a Service Dream Team — Yamaha Marine University’s Valerie Ziebron examines the key human resource elements dealers need to master in order to create an outstanding service department: Recruiting; interviewing; hiring; reviewing and terminating employees; management’s role in creating, communicating and driving goals; and what employees need from managers to be successful. Cost: $349 for MRAA members; $399 for non-MRAA members

Turn Upset Customers into Loyal Ones — Yamaha Marine University’s Valerie Ziebron enlightens dealers about the best way to handle upset customers and pick up positive conflict resolution techniques to improve customer satisfaction and loyalty. Cost: $249 for MRAA members; $299 for non-MRAA members

Planning for Peak Performance — Leadership guru John Spence guides dealers through the critical aspects of effective strategic thinking, providing tools, ideas and skills for them to apply when creating a detailed, realistic and customized business plan for the dealership. Cost: $249 for MRAA members; $299 for non-MRAA members

ESI Fuels CSI — Dealership consultant Sam Dantzler explores the behavioral science behind employee motivation and engagement, discusses the link between the Employee Satisfaction Index and the Customer Satisfaction Index, and helps dealership principals learn how to strengthen the bond among team members and give employees the ability to see the business through "owner’s eyes.” Cost: $249 for MRAA members; $299 for non-MRAA members

Increase Your SEO Through Social — Social media expert Lauren deVlaming helps dealers better understand how to use social media to improve search engine optimization on platforms such as Facebook, Twitter, LinkedIn, Google+, Pintrest, YouTube, and more. Cost: $249 for MRAA members; $299 for non-MRAA members

Sales Strategies for the Hyper-Informed Customer — Sales trainer David Martin unveils who the hyper-informed customers are, how they shop, what they want, and how dealers can make them happy. Cost: $249 for MRAA members; $299 for non-MRAA members

MRAA members can automatically receive a $50 discount on each MDCE 2014 training module by logging into with their MRAA member username and password. MDCE 2014 attendees received a promo code to gain an additional $100 off per module.

A package of all six modules offers an even better deal: $1,500 for non-MRAA members who did not attend MDCE 2014; $1,250 for MRAA members who did not attend MDCE 2014; $1,000 for non-MRAA members that attended MDCE 2014; and $750 for MRAA members that attended MDCE 2014. Forgot your promo code or have questions? Contact Liz Walz at 315-692-4533 or for more information.

To learn more about MRAA membership or to join, contact MRAA membership coordinator Hannah Muerhoff at 763-333-2420 or

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas (MRAA), we believe that for the marine industry to thrive, the companies that interact with the boater in their community must thrive. Those businesses determine the boater’s experience and are the leading factor in the industry’s success. MRAA works to create a strong and healthy boating industry by uniting those businesses, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit

About the Marine Dealer Conference & Expo
The Marine Dealer Conference & Expo is the Marine Retailers Association of the Americas’ annual conference and member meeting. As the marine industry’s only dealer-specific educational conference, the MDCE offers an in-depth lineup of educational topics, a full-featured expo hall and a series of fixed networking opportunities, all of which are designed to help marine dealers connect with and learn from others who can foster their success. The MDCE is co-produced by MRAA and Boating Industry. It will be held Nov. 15-18 at the Orange County Convention Center and Rosen Plaza Hotel in Orlando, Fla. For more information, visit