MRAA Names Certification Development Manager to Help Grow MICD Program
Friday, April 3, 2015
Posted by: Lindsey Johnson
The Marine Retailers Association
of the Americas has brought Gerald "Jerry” Lofberg on board as its
Certification development manager to oversee recruitment of new participants in
the Marine Industry Certified Dealership Program.
In his role, Lofberg will
reach out to marine retailers on a regular basis, talking to them about the incredible
value that the MICD Program offers their businesses and helping dealers get on
the path to Certification.
Lofberg comes to MRAA with
an extensive marine industry background, having worked for several major boat
manufacturers in sales and leadership capacities, in marine dealerships in
retail sales roles, and also as a manufacturers rep.
"We’re so thrilled to have
Jerry on board as a key member of the Certification team,” says MICD Program
director Sonja Moseley. "He brings to us a wealth of knowledge about the marine
business, as well as an incredible amount of enthusiasm for the program. Jerry
is very familiar with the evolution of the MICD Program over the last 10 years
and is going to be instrumental in bringing more dealers into the Certification
Lofberg, a U.S. Army veteran, got his start in sales
with Omaha-based department store J.L. Brandeis, where he worked from 1964 to
1978. Afterwards, he took a sales position in Denver, working for a friend
selling boats at the Boat House, which carried six major boat manufacturer
lines and was one of the city’s largest dealers. He worked for Boat House until
1989, when he was offered a manufacturers representative position in San Diego.
In 1992, one of the lines Lofberg repped, Celebrity
Boats, brought him on board as vice president of sales and moved him to Benton,
Ill. Celebrity would eventually be sold to BRP, and following the buyout he
landed a job with Crownline Boats as director of dealer development, where he
worked until 1998. That same year, Lofberg was hired by KCS international and
transferred to Florida as director of sales for Shamrock Boats and Rampage
Sport Fishing Yachts. He worked for KCS until 2008, when he decided to retire.
In 2010, Lofberg returned to Omaha to be near his
family. He came out of retirement this year to become part of the MICD Program
and says that in his role as Certification development manager, he looks forward
to demonstrating for dealers how Certification can truly help elevate their
businesses, boosting sales, improving efficiencies, and heightening employee
and customer satisfaction.
"I’m excited to be a part
of Certification and am eager to help marine retailers navigate the nuances of
the MICD Program,” says Lofberg. "Certification brings an incredible value to
dealerships. In my sales roles, both on the dealer and manufacturer sides, I’ve
seen first hand how standards that the MICD Program is based on strengthen
operations, increase productivity and ultimately yield more sales. It’s the
smartest, most impactful thing a dealership principal can do for his or her business.”
For more information about
the MICD Program or to enroll, contact Sonja Moseley at 763-333-2424 or firstname.lastname@example.org.
About the Marine Industry Certified Dealership
Managed by the Marine Retailers Association of
the Americas (MRAA), the Marine Industry Certified Dealership
Program (MICD) is dedicated to improving the customer experience at the retail
level. The first step in the Certification process focuses on establishing a
high level of customer satisfaction through communication, appearance and
quality. The second tier of Certification continues to enhance the customer
experience by implementing processes for overall dealership functionality. At
the program’s Five Star level, established organizational procedures are
implemented to ensure smooth operations and happy customers. To learn more
about the MICD Program, visit MRAA.com/certification.