Retail Registrations for 2015 MDCE Up 77 Percent
Friday, May 01, 2015
Posted by: Lindsey Johnson
Marine retailers across North America with the drive to be the best have
committed to attending the 2015 Marine Dealer Conference & Expo, Nov. 15-18
in Orlando, Fla., in record numbers.
The total number of marine retailers who have registered since MDCE
registration opened on April 1 is 167, which breaks the all-time record set in
2013 of 162 retailers at April registration rates and represents a 77-percent
improvement over last year’s retail registrations for this time of year.
Anchored by a brand marketing campaign inspired by retailers’ passion for the
boating business, record 2015 MDCE registration could represent a "tipping
point” in optimism and enthusiasm for the industry.
In preparation for the 2015 event, MDCE organizers have done
more to collect retailers’ ideas for building the best education and networking
event — and act on them — than ever before.
"This year’s show takes everything
dealers love about the MDCE and expands on it,” explains Liz Walz, vice president of the Marine Retailers Association of the
Americas, which produces the annual event in partnership with Boating Industry. "In 2015, we’re offering
the widest selection of educational workshops and sessions in our history, plus
brand new ways to learn through features such as our Learning Labs and
Inspired by marine retailers own recommendations for the
ideal event, this year’s MDCE campaign theme — "Made New. By You.” — may become the rallying cry for a resurging
industry. With web banners that claim "Only
you can sell the wind without a shield,” and "Only you can sell a
lift without a ticket,” among others, the new marketing campaign is
designed to celebrate retail and service opportunities unique to boating.
"There’s no other event that gives marine
retailers so many chances to grow and improve under one roof,” says Boating Industry editor-in-chief
Jonathan Sweet. "The record-breaking registration numbers suggest the industry
is ready to exploit that to the fullest.”
MDCE 2015 will include an Opening and Closing keynote address
and four Educational Tracks — Leadership, Sales, Marketing and Service Plus —
designed specifically to address the most critical aspects of marine dealer
operations. In addition, the MDCE Pre-Conference Workshops, which have featured
several of the most highly rated educational sessions for two years running,
will return with a larger and even more impactful lineup of unique, hands-on
sessions. New for 2015, MDCE also will include Learning Labs, where attendees
can consult one-on-one with leading experts.
The 2015 MDCE is scheduled for Nov. 15-18 at the Orange County
Convention Center, Rosen Plaza Hotel and Rosen Centre Hotel in Orlando. To learn
more, visit marinedealerconference.com.
About the Marine
Dealer Conference & Expo
The Marine Dealer
Conference & Expo is the Marine Retailers Association of the Americas’
annual conference and member meeting. As the marine industry’s only
dealer-specific educational conference, MDCE offers an in-depth lineup of
educational topics, a full-featured expo hall and a series of fixed networking
opportunities, all of which are designed to help marine dealers connect with
and learn from others who can foster their success. MDCE is co-produced by MRAA
and Boating Industry, and it features
Educational Tracks, Pre-Conference Workshops, Opening and Closing keynote
presentations, and the all-new Learning Labs. It will be held Nov. 15-18 at the
Orange County Convention Center, Rosen Plaza Hotel and Rosen Centre Hotel in
Orlando, Fla. For more information, visit marinedealerconference.com.