Member + MICD = Excellence
Thursday, May 28, 2015
Posted by: Lindsey Johnson
are familiar with the phrase "Work smarter, not harder.” It’s a sentiment we
strive to achieve in life and career. For Certified Dealers, membership in the
Marine Retailers Association of the Americas serves to underscore the value of
Certification, granting MICDs access to a whole host of benefits that help them
further improve overall business operations and give them a clear competitive
advantage in the retail marketplace.
educational opportunities is one of the key advantages to MRAA membership. MRAA
members enjoy 24/7 access to helpful business tools, tips and templates on the
MRAA website, MRAA.com, not to mention the
opportunity to sign up and hear some of the industry’s key speakers and
influencers present on a variety of hot-button topics through MRAATraining.com, the association’s
online educational training portal. The site lets MRAA members decide when and
where it’s convenient for them to educate themselves or members of their dealership
team at a cost that’s far less than traveling to events outside of their local
area, saving time and money and keeping dealership principals at their
respective places of business during the busiest seasons.
also receive deep discounts on registration for the industry’s premier annual
dealer educational event, the Marine Dealer Conference & Expo, this year
being held Nov. 15-18 in Orlando, Fla. Certified Dealers that join MRAA
can take advantage of these savings and help send even more of their dealership
team to this all-important industry event.
in MRAA offers Certified Dealers more than just valuable educational
opportunities, however; it also opens up a window to the Nation’s Capital,
where decisions that impact the industry are made and dealers have a voice with
key legislators and Hill staffers. MRAA employs a full-time public policy
manager on staff, Will Higgins, who works every day on behalf of MRAA members who have an interest in protecting their businesses and
the industry at large. Higgins is available to work with all MRAA members,
taking their concerns to the seats of power and helping lobby for the business
interests of dealers. He keeps his finger on the pulse of the issues and
ensures MRAA is well represented in Washington.
MRAA has a growing presence at the American Boating Congress, the industry’s
premier annual legislative conference and event. MRAA membership helps give Certified Dealers
a seat at the table, allowing their voices to be heard and giving them the
opportunity to affect change in several key areas that impact the health of
membership benefits don’t stop there. The association offers more than 30
tangible benefits to its members, either helping them save or make money, on
things like insurance coverage, freight and shipping, warranty reimbursement
and much more. The complete list of benefits associated with MRAA membership
can be accessed by clicking
year, MRAA launched an online MRAA
Career Center, directly in response to member requests, with the aim of
helping connect MRAA member-employers with qualified job seekers. Members
receive discounts on job postings and have the ability to browse all uploaded
resumes, many of which come directly from current students and recent graduates
of North America’s leading technical schools.
not least by any means, MRAA continues its commitment to educating dealers by
creating a series of annual custom publications on various topics, giving MRAA
members even deeper access to tips, strategies, and processes to help them
improve overall business operations and remain among the industry’s retail
elite. MRAA’s annual Guides to Success
are available for free, in a PDF downloadable format, for all MRAA members. The
Guides, four of which were produced for 2015, correspond with the educational
tracks offered at the annual MDCE and contain articles written by dozens of key
industry and business leaders, offering insight unavailable anywhere else in a
comprehensive, easy-to-navigate and affordable (i.e. free) package.
MRAA member is a natural fit for Certified Dealers. At a cost of just $300
annually to join, the benefits and privileges are more than worth the price of admission.
started on the path to becoming Certification or renew your Certified status,
visit MRAATraining.com/Certifications, or contact MICD Program director
Sonja Moseley at 763-333-2424 or firstname.lastname@example.org.