MDCE 2015 to Expand Pre-Conference Workshop Lineup
Wednesday, June 03, 2015
Posted by: Lindsey Johnson
In response to record high ratings from attendees in 2014, organizers
of the Marine Dealer Conference & Expo have expanded the number of
Pre-Conference Workshops offered at this year’s event from seven to 12.
"When we consider where to invest
in growing MDCE, the most important consideration is the potential impact it
will have on our attendees,” explains Liz Walz,
vice president of the Marine Retailers Association of the Americas, which
produces the annual event in partnership with Boating Industry. "The workshops were a natural fit this year
because not only were they rated higher than any other type of education at
last year’s event, but as the most in-depth sessions at MDCE, they also give
dealers a chance to do the most work on their business.”
The MDCE Pre-Conference Workshops were first launched in 2013 to
satisfy dealers’ requests for hands-on education that digs deep into the issues
that have the biggest impact on their success.
"More than half of our dealer
attendees have yet to experience an MDCE workshop, and I don’t think they
realize that they’re missing one of the most powerful offerings of the event,” says Boating Industry
editor-in-chief Jonathan Sweet. "In 2014, 99.3 percent of all workshop
attendees reported that the experience was ‘well worth their time and money.’”
Get Hands-On with
MDCE Pre-Conference Workshops are designed
to help dealers get their hands dirty building processes, tools and strategies
to drive their success with expert guidance from leading authorities.
In 2015, that not only includes MDCE Opening Keynote Speaker Steve McClatchy,
but favorites like Valerie Ziebron, Sam Dantzler, John Spader and Jennifer
Robison, who will be back by popular demand.
Here’s a brief overview of workshop topics on deck for MDCE 2015:
• Performance guru Steve McClatchy will show dealers four keys to
effective execution, three skills possessed by the most organized executives,
and numerous ways to manage interruptions and improve efficiency.
• Merchandiser Jennifer Robison will return to MDCE to give attendees the
tools they need to improve sales through better showroom design.
• Perennial favorites Valerie Ziebron and Dan Fujiwara will help attendees
make more in the service department by analyzing and improving their scheduling
of repairs, maintenance and rigging.
• Expert instructor John Spader will
expose attendees to a 20 Group experience and teach a step-by-step process
attendees can use to analyze their financials.
• Workflow specialist Jack Huffman will identify strategies dealers can
use to improve the front and back end of their parts and accessories
• Finance teams
will learn how to get more boats sold and deals during this how-to workshop on
• Leadership specialist David Spader will lead a young professionals
workshop on the difference between leading and managing, and how to determine
which your dealership needs.
• Industry educator Bob McCann and marketing expert Colleen Brousil will
share social media skills and strategies that are proven to deliver dealership
• Marketeer Samantha Scott, APR, will show dealers how they can use data
on today’s consumer and their buying process to succeed with a higher
percentage of prospects.
• Dealership consultant Sam Dantzler will use personality profiling to
help dealers gain insight into customer behavior and close more deals.
• Industry veteran David Parker will help dealers identify and create the
most effective compensation plans for their team.
• Marine Industry Certified Dealership consultant Paul Weaver will provide
step-by-step instruction on improving dealer performance through process
In addition to the Pre-Conference Workshops, MDCE 2015 will
include an Opening and Closing keynote address and four Educational Tracks — Leadership,
Sales, Marketing and Service Plus — specifically designed to address the most
critical aspects of marine dealer operations. New for 2015, MDCE also will include
Learning Labs, where attendees can consult one-on-one with leading experts.
The 2015 MDCE is scheduled for Nov. 15-18
at the Orange County Convention Center, Rosen Plaza Hotel and Rosen Centre
Hotel in Orlando. The Pre-Conference Workshops are scheduled for the morning of Monday,
Nov. 16. To learn more, visit marinedealerconference.com/pre-conference-workshops.
About the Marine
Dealer Conference & Expo
The Marine Dealer Conference & Expo
is the Marine Retailers Association of the Americas’ annual conference and
member meeting. As the marine industry’s only dealer-specific educational
conference, MDCE offers an in-depth lineup of educational topics, a
full-featured expo hall and a series of fixed networking opportunities, all of
which are designed to help marine dealers connect with and learn from others who
can foster their success. MDCE is co-produced by MRAA and Boating Industry, and it features Educational Tracks,
Pre-Conference Workshops, Opening and Closing keynote presentations, and the
all-new Learning Labs. It will be held Nov. 15-18 at the Orange County
Convention Center, Rosen Plaza Hotel and Rosen Centre Hotel in Orlando, Fla.
For more information, visit marinedealerconference.com.