MDCE 2015 Panel to Identify Solutions to Marine Technician Shortage
Thursday, June 11, 2015
Posted by: Lindsey Johnson
In a special session preceding the 2015 Marine Dealer Conference &
Expo Opening Keynote address, marine service expert Valerie Ziebron will lead a
panel discussion on solutions to the current shortage of marine technicians.
This one-hour Special Session is part of the Marine Retailers Association of
the America’s Annual Meeting, which will kick off at 4 p.m. Monday, Nov. 16 and
is open to all MDCE attendees.
"The technician shortage is having a serious impact on dealers’ growth
and the industry’s recovery from the recession,” explains Liz Walz, vice
president of MRAA, which produces the annual event in partnership with Boating Industry. "This panel discussion
will focus on what can be done to fill open positions and improve the skill
sets of the next generation of technicians.”
The panel will be comprised of marine dealers, manufacturers and trade
school representatives. Attendees will walk away with five key things they can
do to become a part of the solution.
"If sales sells the first boat, and service sells the next one, then a
shortage of technicians is a real problem,” says Ziebron, of Yamaha Marine
University and VRZ Consulting. "This conversation will identify solutions
marine businesses and schools can put into place to ensure this shortage doesn’t
become a crisis.”
Ziebron is a perennial MDCE favorite who
specializes in the marine service and parts departments. In addition to her
duties as an MRAA Special Session moderator, she and Master Service Advisor Dan
Fujiwara will lead a Pre-Conference Workshop, "Schedule Your Way to Service
Success,” and a Service Plus track session, "Attract and Keep Techs.”
MDCE 2015 will include an Opening and Closing keynote address and four
Educational Tracks — Leadership, Sales, Marketing and Service Plus —
specifically designed to address the most critical aspects of marine dealer
operations. The MDCE Pre-Conference Workshops, which have featured many
of the most highly rated educational sessions of the past two years, will
return with a larger and even more impactful lineup of hands-on sessions. New for
2015, MDCE also will offer Learning Labs, where attendees can consult
one-on-one with leading experts. For more information and to register, visit marinedealerconference.com.
About the Marine
Dealer Conference & Expo
The Marine Dealer Conference & Expo
is the Marine Retailers Association of the Americas’ annual conference and
member meeting. As the marine industry’s only dealer-specific educational
conference, MDCE offers an in-depth lineup of educational topics, a
full-featured expo hall and a series of fixed networking opportunities, all of
which are designed to help marine dealers connect with and learn from others who
can foster their success. MDCE is co-produced by MRAA and Boating Industry, and it features Educational Tracks,
Pre-Conference Workshops, Opening and Closing keynote presentations, and the
all-new Learning Labs. The 2015 will be held Nov. 15-18 at the Orange County
Convention Center, Rosen Plaza Hotel and Rosen Centre Hotel in Orlando, Fla.
For more information and to register, visit marinedealerconference.com.