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Boating is for Everyone

Tuesday, June 16, 2015   (0 Comments)
Posted by: Mary Gillen
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Boating is for Everyone!

Date from the U.S. Census Bureau reveals a significant business opportunity for boating from the demographic changes occurring in the U.S.

To grow boating, the Recreational Boating Leadership Council's New Markets Task Force encourages all boating businesses to tailor marketing collateral and messaging to embrace and appeal to demographic groups underrepresented in boating today.

Warm and welcoming images that showcase Americans of diverse ethnic and racial origins enjoying the boating experience and lifestyle reflects positively on your business and will serve as an invitation to the group(s) portrayed.

Find FREE images you can use on these websites:

DISCOVER BOATING

RBFF

Thank you for doing your part to extend a warm and friendly welcome to boating to ALL American!

 

Click here for the New Markets Email PDF.