MDCE Introduces Session Recommendations
Wednesday, July 1, 2015
Posted by: Lindsey Johnson
In response to dealers’ requests for help choosing the right educational
sessions for their skills and experience, for the first time in 2015, the Marine
Dealer Conference & Expo will feature recommendations for each of its 35
The recommendations will include the following:
Fundamental – Explores the basics and serve
as building blocks on which all other strategies are built.
Intermediate – Allows those with several years
of experience to further develop their skills.
Advanced – Designed to help experts break
through to new levels of success.
All Skill Levels – Offers value to all attendees.
This year’s event, which is scheduled to take place Nov. 15-18 at the
Orange County Convention Center, Rosen Plaza Hotel and Rosen Centre Hotel in
Orlando, Fla., features 12 Pre-Conference Workshops and four concurrent Educational
Tracks, including Leadership, Sales, Marketing and Service Plus, plus an MRAA
Special Session and an Opening and Closing keynote.
In total, the 35 educational offerings at this year’s event include four
sessions rated Fundamental, 14 rated Intermediate, eight rated Advanced, and
nine rated All Skill Levels. MDCE attendees are invited to choose whichever
combination best fits their needs and desires. All of these educational
offerings are included with a standard MDCE Registration, with the exception of
the 12 Pre-Conference Workshops, which require a separate registration fee.
"Each MDCE attendee brings a very specific set of experiences and
expertise with them to the conference,” explains Liz Walz, vice president of MRAA,
which produces the annual event in partnership with Boating Industry. "By adding these recommendations, we intend to
help marine retailers identify the workshops and track sessions that will have
the most significant impact on their performance and that of their business.”
For the past several years, each Marine Dealer Conference & Expo
has attracted hundreds of marine retail attendees from dealerships, marinas and
service facilities located throughout the United States, Canada and even
Australia. The job titles of these attendees, their years of experience, the
size of the marine businesses they work for, and the products they carry and
service vary widely.
"Our job is to build an MDCE educational lineup that can make a
difference in the success of every single member of this very diverse group,”
Industry editor-in-chief Jonathan Sweet. "In
addition to providing a new level of guidance to attendees, these
recommendations will help our team ensure that MDCE’s education serves the
needs of all participants as our event continues to grow and develop.”
The 2015 MDCE has inspired record dealer registrations so far this year,
compared to the same period of time in previous years. Inspired by marine
retailers own recommendations for the ideal event, this year’s MDCE campaign
theme — "Made New. By You.” — may become the rallying cry for a resurging
About the Marine
Dealer Conference & Expo
The Marine Dealer Conference & Expo
is the Marine Retailers Association of the Americas’ annual conference and
member meeting. As the marine industry’s only dealer-specific educational
conference, MDCE offers an in-depth lineup of educational topics, a
full-featured expo hall and a series of fixed networking opportunities, all of
which are designed to help marine dealers connect with
and learn from others who can foster their success. MDCE is co-produced by MRAA
and Boating Industry, and it features
Educational Tracks, Pre-Conference Workshops, Opening and Closing keynote
presentations, and the all-new Learning Labs. The 2015 will be held Nov. 15-18
at the Orange County Convention Center, Rosen Plaza Hotel and Rosen Centre
Hotel in Orlando, Fla. For more information and to register, visit marinedealerconference.com.
About Boating Industry
Boating Industry is the leading trade magazine
serving the marine industry. For more than 85 years, boating professionals have
turned to Boating Industry for market
intelligence, product updates, best practices and industry news. For more
information, visit BoatingIndustry.com.
About the Marine
Retailers Association of the Americas
The Marine Retailers Association of the
Americas works to create a strong and healthy boating industry by uniting
marine retail businesses, providing them with opportunities for improvement and
growth, and representing them with a powerful voice. For more
information, visit MRAA.com.