MICD Program Wins MSAE 2015 Award of Excellence
Tuesday, August 25, 2015
Posted by: Lindsey Johnson
The Marine Industry Certified Dealership Program was recognized this
summer for its continued evolution and development by the prestigious Midwest
Society of Association Executives. MSAE presented the MICD Program with its
2015 Award of Excellence June 11 at a special ceremony held during the
association’s 59th Annual Meeting in Minneapolis.
Since the Marine Retailers Association of the Americas assumed program
management in 2013-14, the MICD Program has experienced a 50 percent-plus
increase in participation. MRAA listened to suggestions that marine retailers
made regarding potential program improvements and delivered on the top
requests, including: Simplifying the overall program and dividing it into
steps; making the cost of program participation more affordable; reducing the
frequency of Recertification; creating more virtual interactions with program
consultants and staff; developing more online resources, like the MICD Portal; increasing
program check-ins with MICD management to better monitor and evaluate progress;
and sharing additional best practices, among other improvements.
"We couldn’t be more proud to take home this award,” says MICD Program
director Sonja Moseley. "The effort the program has put forth over the last
year and a half exemplifies teamwork at its best; MICD team members worked hard
in cooperation with one another to bring the industry’s desires related to
program evolution to fruition. And it’s very rewarding to be recognized for
these efforts. The MSAE award further underscores the value of the program and
what benefits it holds for recreational marine dealers.”
This is the second consecutive year MRAA took home
top honors from MSAE. In 2014, MRAA won the Award of Excellence for its "Start
With Why” campaign, which dramatically shifted the association’s philosophy and
helped increase membership, as well as boosted registrations for MRAA’s annual
event, the Marine Dealer Conference & Expo.
The MSAE Awards of Excellence program started in
1995 and recognizes Midwest association activities and programs that make a
difference within associations, the community or both.
For more information about the MICD Program or to enroll, contact
Sonja Moseley at 763-333-2424 or firstname.lastname@example.org.
Marine Industry Certified Dealership Program
the Marine Retailers Association of the Americas (MRAA), the Marine Industry Certified Dealership
Program (MICD) is dedicated to improving the customer experience at the retail
level. The first step in the Certification process focuses on establishing a
high level of customer satisfaction through communication, appearance and
quality. The second tier of Certification continues to enhance the customer
experience by implementing processes for overall dealership functionality. At
the program’s Five Star level, established organizational procedures are
implemented to ensure smooth operations and happy customers. To learn more
about the MICD Program, visit MRAA.com/certification.