Popular Digital Marketing Master Series Returns for Third Year
Tuesday, January 12, 2016
Posted by: Jay Corn
The Marine Retailers Association of the Americas and ARI Network Services (ARI) have extended their partnership and for a third consecutive year will offer MRAA members a popular series of cutting edge marketing webinars throughout 2016.
Approximately eight webinars, each designed to compliment marketing efforts of all budgets, will take place during the year and focus on untangling the knot of online marketing tools and helping dealers to sell more boats.
“With today’s shoppers following a complex, digital path to purchase — with more than 80 percent of shoppers researching products and services online before they ever visit a brick and mortar store — it is critical for marine dealers stay on the cutting edge of today’s digital marketing trends,” Justin Di Villio, director of business development for ARI’s marine and RV divisions, said. “ARI is proud to continue to partner with the MRAA to help ensure the digital marketing investment marine dealers make promotes their dealership to the widest possible audience.”
Access to the 2016 Digital Marketing Master Series is an exclusive benefit of MRAA membership, as is unlimited use of an archive containing 16 webinars produced during 2014 and 2015. Past topics in the Digital Marketing Master Series have ranged from ways to increase boat show sales and ideas on maximizing post-sale profits to improving search engine optimization and setting an effective marketing strategy.
A final schedule for 2016 will be finalized in the coming weeks, but the first webinar has been scheduled for Thursday, Jan. 14. This capstone session will offer tools to conduct a self-audit of marketing campaigns and share MRAA’s annual digital marketing strategy outline to help dealers prepare a written, executable digital marketing strategy for 2016.
Typical sessions feature an industry marketing expert or panel and loosely follow a Q&A-type format. Attendees are asked to submit questions about their digital marketing challenges to panelists in advance, and the group analyzes most submissions during the 90-minute webinars.
“Both boat dealers and attendees have told us over and over how beneficial they find having a chance to pick the brains of our industry’s leading marketing experts,” says MRAA Vice President Liz Walz. “Each webinar is always fresh and focuses on a different topic, and we believe dealers of all sizes will take away actionable items to implement at their business.”
Access to webinar registration and previously recorded sessions are available on www.MRAATraining.com. Members will be required to log in with their username and password.
ARI Network Services, Inc. (NASDAQ: ARIS) offers an award-winning suite of data-driven software tools and marketing services to help dealers, equipment manufacturers and distributors. ARI removes the complexity of selling and servicing new and used vehicle inventory, parts, garments and accessories (PG&A) for customers in the automotive tire and wheel aftermarket, powersports, outdoor power equipment, marine, home medical equipment and recreational vehicle industries.
About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas (MRAA), we believe that for the marine industry to thrive, the companies that interact with the boater in their community must thrive. Those businesses determine the boater’s experience and are the leading factor in the industry’s success. MRAA works to create a strong and healthy boating industry by uniting those businesses, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com.